BMW North America today unveiled a reality experience; augmented (AR) , unique and immersive, starring the BMW iX and BMW i4.
The AR experience, powered by Google Cloud's immersive AR technology , allows users to digitally position the BMW iX and BMW i4 in any real-world environment, with vivid detail and functionality; virtual editable, such as changing paint colors, lighting elements and opening/closing the doors.
The BMW iX and i4 AR Experience can & ograve; be tested on bmwusa.com , which provides a direct link to the experience in the Google app for Android and iPhone OS.
& quot; BMW celebrer & agrave; the US market launch of our all-new all-electric BMW iX and i4 next month, 'said Albi Pagenstert , Head of Communications and Brand Strategy, BMW of North America. & quot; We know that our customers expect unique and innovative campaigns for two of the most popular vehicles; unique and innovative in the history of our brand and Google Cloud helped us create something very special to share with them “.
Through the AR experience users can customize the appearance of the cars up to observe the contrasting stitching that characterizes the BMW iX interior ; German flagship powered by electric motors which, overall, develop 516 HP and allow four-wheel drive and a range of 521 kilometers.
The BMW i4 M50, all-wheel drive, & egrave; the first fully electric vehicle from BMW M. Offering a total output of 536 hp given off by the electric motors, the i4 M50 can & ograve; burn the 0-100 in 3.7 seconds for a range of 430 kilometers in electric-only gear. The i4 eDrive40 , with rear-wheel drive, is equipped with a single 335 hp electric motor.
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