The management of the Volkswagen brand c '? Andrea Alessi , a figure that does not? certainly new in the automotive world and has worked in Italy and abroad, thus interfacing with reality? different within an industry that may seem identical to itself globally. If, in fact, we can say that the current trends are actually embracing the entire planet,? it is equally true that their strength affects single states or macro-areas of the market with intensity? different.?
C '? an asymmetry in technological thrusts such as electrification, connectivity? of cars, the use of the cars by customers and the approach to purchase and the concept of ownership? of an asset like the car.?
MOBILITY? ELECTRICAL 
Cross and delight of recent times, mobility? electric and the massive electrification of everything? which has four wheels are very controversial and much debated issues why? we are talking about a movement that you? imposed with a disruptive push. The electric car had received a setback in the past, we talk about it here, but it seems to have taken its revenge in recent times by responding to that fall with greater force.
Some might think of the “dot.com” bubble: towards the end of the nineties there were many innovative companies with a clear vision of the future, but the times were not ripe and only a few survived. Who ? remained, together with the new actors, has for? proved that the ideas born at that time were the right ones.
Similarly, the seeds planted at the time of General Motors' unsuccessful attempt, for example, are only starting to sprout today : the mass public begins to accept the idea of electric, the polls speak for themselves and specify that many would evaluate the choice of the next car by drawing from those powered by a? battery. The ramp? under construction and the manufacturers have thrown themselves headlong into it. Among these c '? Volkswagen that has created a shared platform, the MEB, and has announced an industrial plan with strong investments for the next few years.
We talked about it with Andrea Alessi, at the helm of the brand in Italy.?
BARRIERS TO OVERCOME
barriers that hold back the transition . to recharge the car in a simple and difficult way? to welcome something new and, in part, unknown.?
In our interview, Alessi starts from the difference between electric and traditional cars , criticity? fundamental to which Europe has responded with a program of incentives from the intensity of pi? or less high. The same ? happened in Italy where similar initiatives, now completed (but there is a promise), had effectively canceled the price difference between an electric car and a “traditional” one, with the advantage of bringing a (small) part of the population to try in everyday life? what it meant to drive and use an electric car.
What are manufacturers like Volkswagen doing about it ? Alessi confirms that all brands are committed to cutting costs, but? Warns that it will be useful? time to achieve economies of scale. Chip crisis and inflationary pressures aside, let's consider them a temporary parenthesis of the global market, it will take between 5 and 10 years before reaching equilibrium ? in prices and get that break-even situation in which an electric car will cost? like the traditional ones.
BATTERIES, AUTONOMY AND CHARGING 
In our chat with Alessi, we continue by addressing the topic of autonomy . This is just a technological problem for Volkswagen, one absolutely solvable . Today we have reached a situation in which the car exceeds 400 kilometers with a recharge, covering the needs of 95% of those who use a car.
Continuing with the theme of recharging, Alessi recognizes the criticism ? of the theme, especially why? who can? take advantage of home recharging only represents a slice of the population.?
Public infrastructure must grow, Volkswagen itself? personally committed despite Alessi believes that institutions, at all levels, have to take on the bulk of the work. Facts show for? that the contribution of companies can? accelerate where the state struggles with a more bureaucratic machine? slow: Tesla and its Superchargers were an example and the same virtuous path is followed by the Volkswagen group with the partnership stipulated with Enel X. In this case it is a joint venture for the HPC fast charging columns, 3,000 in Italy by 2025 to convince even those who use the car? to travel over medium/long distances.
We realized one thing: to promote mobility? on a large scale, the charging stations initially installed (low power) were not the definitive solution why? the recharge was however too long. A station that delivers 50 kW, widespread but not overabundant, takes two hours for a medium-sized battery […] The solution? represented by the high power stations, up to 350 kW, which have the possibility? to reduce the stop to times pi? similar to those we are used to.?
The 3,000 charging points envisaged by the joint venture between Volkswagen Italia and Enel X will be grouped in 700 locations throughout the country. > FAMILY: ARE ELECTRICS ALIEN? 
The last barrier on which Alessi expresses itself? that of familiarity? of use of the electric car:
Today we are used to driving a car with an internal combustion engine with a familiarity? disarming, but, if we think about it, a car like that is not? easy to lead? […] If we refrain from the habit of doing it from a young age, we realize that not? simple. Let's take for example those who have never driven and not? ever been exposed to the use of a car of any kind:? much more? easy to learn (from scratch) to use an electric car.
The theme raised by Alessi with this declaration ? anything but trivial and should be understood in terms of habit and custom. Let's not just talk about simplicity? of learning to drive, but also of all those dynamics that children of past generations observed and confiscated? seeing their parents behind the wheel, almost as if it were a first? imprinting. Let's call into question a hypothetical thirty-year-old today who has never obtained a driving license:? He will be? however more? at ease in front of a traditional car, why? this represents a familiar and familiar situation.?
Break down the widespread belief that the electric car is something different and a little alien? possible? According to Alessi, yes, and this is demonstrated by the recent announcement made just for Italy with the choice of Totti as ambassador of the Volkswagen brand electric cars.
The electric for Totti, the electric for everyone: Behind this marketing claim hides a theme that has much more? sense of what we could think of a first superficial analysis. Let's take off [and take off you readers more? experts]? the garments of those who have studied this world well: today there is still a huge confusion between hybrid, mild hybrid, plug-in and electric cars, just to give an example.?
The motorist does not have to know the theory behind the electric car exactly as each of us does not need to study Theory of Signals to make a call, send a message or watch television. Who ? passionate can? go to the bottom and deepen, but only by making the electric car familiar you can? break down this barrier .?
This ? the aspect on which we will work in the coming months? to make mobility accessible to all? electric […] It eliminates this barrier which does not? induced by a difficulty? concrete to the use of the electric, why? to use an electric car? really simple. The problem ? that we must eradicate this initial fear of something different that we have never done in everyday life, but that we will get used to doing quickly simply by using it [the electric car]
PURCHASE VS LEASING AND RENTAL FOR PRIVATE INDIVIDUALS < img src = "/wp-content/uploads/fa79f08d88d3f024909958e8ea8a999c.gif" />
We then continue the interview with Andrea Alessi talking about the trend of leasing/rental for private individuals as opposed to the most popular purchase formulas? traditional. Alessi responds by confirming the growth of this trend, although it is not yet the predominant one in the private sector.?
In the case of the electric car can? be a useful tool to reduce perplexities? of a customer who approaches mobility? alternative, but who is afraid of taking the risk of a low residual value at the time of the sale? […] Lately, this kind of approach towards buying the car is not? linked only to the electric,? but to all the engines. With this transition underway? C '? many people who are uncertain about what to buy and this situation? a factor that is pushing towards leasing and rental formulas.?
Alessi then goes on to recall that companies have already? made this transition for some years, no longer buying? the cars, but choosing leasing formulas and the like. The private customer , at this moment, prefers an intermediate route , that of the guarantee of a residual value at the end of a financing period .?
At Volkswagen they call it Project Value Volkswagen, but all brands have such solutions at home where the residual value is defined a priori in the same way that the installments and the down payment are defined at signature.?
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This, as far as the Volkswagen brand is concerned,? the solution preferred by Italian customers, both in the case of the traditional car and in the case of the electric car.?
Alessi does not go into detail on the numbers but confirms that most of the purchases? carried out with this formula and what its success ?? has grown exponentially in recent times: the solution already existed, but in the last 2/3 years it has had a boom, probably linked to the uncertainty about the future of power supplies to choose from between batteries, petrol, diesel and so on. > PRICES AND COSTS: INCREASES IN SIGHT? 
The last topic addressed? that of car prices : today the car costs more? at par? of segment . Should be remembered for? that the technology of a B-segment today? that of the flagships of yesterday, and also the size, space and habitability? have grown.
Anyway, Alessi confirms that the trend in rising prices? real and we should expect higher costs.?
The endothermic cars, inevitably, will have higher production costs. elevated having to comply with anti-pollution regulations more and more? stringent and that impose further complexities? to the exhaust gas abatement system. On the one hand there will be? progressively an increase in the cost of endothermic, on the other hand the technology and the start of mass production of the batteries will allow? to reduce the cost of electricity. We expect the two curves to meet in the next few years and the electric one will continue? then to go down .?
In short, Italy? ready to stop thermal cars in 2035? Alessi's answer? that today we are not ready, but there will be? a progression in these thirteen years and also on the Italian market, one of the most? late, we will achieve this. Probably the growth will be? pi? slow in the next few years, but will it impenner? more by recovering the gap, especially when we solve the most? complicated, that of infrastructures.?
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