Porsche Italy in 2021 beats the chip crisis. The Macan the model pi? sold it

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For Porsche Italy & egrave; The time has come to take stock of 2021 , a very complex year characterized by the chip crisis that penalized the automotive sector. In spite of the difficult context, 2021 & egrave; closed positively for Porsche Italy with results that were very close to those pre-pandemic records. For the Italian branch of the German car manufacturer this is the second best result in its history.

2021 is coming; therefore closed with a progress of 8% on 2020 (6,274 cars) . Italy ranks third in the European ranking after Germany and the United Kingdom. Great satisfaction, obviously, from Pietro Innocenti , CEO of Porsche Italy, who commented on this result:

Having returned to exceed the quota of 6,000 cars delivered is; it was only possible thanks to a winning product and service offering, a team of passionate colleagues and a great deal of dedication on the part of our dealer network. We also start 2022 with pi & ugrave; of six months of orders already; in portfolio.

MACAN LA PI? SOLD IN ITALY

But which were the most popular Porsche models; sold in Italy? Macan is confirmed as the most successful model; appreciated in Italy with 2,265 deliveries, followed by by Cayenne (1,525 cars delivered, 81% of which in the coup & eacute; version and 64% with hybrid engines) and by the 911 which, with 1,248 units delivered, remains the leader in its market segment.

The Taycan also did well in Italy with 620 deliveries, equal to 10% of total Porsche sales in Italy, above all thanks to the rear-wheel drive model and the new Cross Turismo version. The 338 examples of the Panamera (of which 85% are plug-in hybrids) and the 278 examples of the 718, in the Boxster and Cayman versions, close in the sales ranking of Porsche Italy.

The electrified models are more and more; important for the German brand. In fact, in 2021 30% of Porsches delivered to Italian customers were electrified. In the year just ended, Italy & egrave; it was also the founder of a new customization offer called & ldquo; Sonderwunsch & rdquo;, in Italian & ldquo; Desideri Speciali & rdquo;, with the creation of a 911 GT3 one off commissioned by Paolo Barilla. Specifically, & egrave; The Porsche 956 with which it won the LeMans 24 Hours in 1985 was recreated on a 911 basis. The co-creation project involved, in addition to Porsche Italy, the parent company and the customer directly in every design and construction phase. A job that took 3 years.

The after-sales department of Porsche Italia closes 2021 with a record turnover of over 50 million euros , for an overall increase of + 25% compared to 2020 and + 19% compared to 2019. The Italian branch has expanded its spare parts warehouse in Rovigo which, in 2021, doubled its storage area. A warehouse that & egrave; also the first in the world to be carbon neutral. It also has a storage area for batteries.

NEW FORMAT RETAIL AND ONLINE CAR SALES

At the beginning of 2021 & egrave; started the path that will lead by 2028 all 30 Italian Porsche dealerships in adapt to the new Corporate Architecture called & ldquo; Destination Porsche & rdquo; which, after its American debut in Palm Springs, & egrave; was inaugurated in Italy by the Porsche Center Piacenza. 8 projects will be completed by the end of 2022, while the total investment, upon completion of all the dealerships, is estimated at around € 85 million.

In September 2021 & egrave; The first Porsche Approved and Service Center in Europe was inaugurated in Arezzo, dedicated to the sale of used Porsche Approved cars. The Tuscan province will be followed within the year by four other identical realities; in Cesena, Pescara, Palermo and Pavia.

Strategic formats proved to be Porsche @ CityLife of Milan and Porsche NOW of Brescia. The Milanese space has in fact opened a point of contact with a new audience that is very interesting for the brand. Of the 42,000 people who visited the store in 2021, 25% & egrave; woman and l & rsquo; et & agrave; media & egrave; equal to 33 years. 2021 & egrave; It was also the year of the debut of Online Car Sales, which made Italy the second European market for volumes of online orders, 91% of which are used cars.

L & # 39; 11 September 2021 & egrave; The Porsche Experience Center Franciacorta was then inaugurated. In just 3 months there were 11,000 visitors from all over Italy and abroad, with Switzerland and Germany in the lead.

In just three months we have delivered 534 driving experiences dedicated to customers and we have welcomed 44 events including presentations of new models, events and activities; of private companies. Our dealer network has also found in the Porsche Experience Center Franciacorta a unique tool for promoting the brand.

Inside the Porsche Experience Center Franciacorta will be; the Training Center will soon open , the multifunctional space created for the training of Porsche personnel and which will become; also the main Porsche Classic training hub for Southern Europe.

ELECTRIFICATION

Porsche's strategy on electric is very clear (the new electric Macan will arrive at the end of 2023) but in Italy it collides with an infrastructural lack that prevents the development of this sector. Precisely to overcome this problem, Porsche Italia participates in the electrification of the territory starting from the Porsche Centers with 25 HPC charging stations (High Performance Charging) with powers up to 350 kW and accessible to anyone. In addition to these columns, Porsche Italia also has over 400 Destination Chargers , that is Porsche charging points located in 284 prestigious destinations including hotels, restaurants, spas, clubs and a partnership with Q8 for the activation of 20 ultra-fast charging stations throughout Italy.

Porsche Italia has also launched new projects following the imperative of sustainability; environmental like the photovoltaic systems in Rovigo, Franciacorta and Padua which allow an annual reduction of about 300 tons of CO2.

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