Hyundai grows more? of all, in spite of the chip and market crisis

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The crisis in the auto market originated first from the effects of the pandemic and then from the problem of the supply of semiconductors has saved < strong> Hyundai Italy which closed 2021 with the best year-on-year growth among the top brands on the market. In the year that comes just concluded, 45,009 cars have been registered in Italy, a value that allows the manufacturer to reach a market share in our country of 3.1% (4% considering only the private channel).

Yes this is a jump of 0.7% compared to 2020 and 0.5% compared to 2019. Returning to registrations, 2021 will be; closed with a growth of 35% on 2020, a value 6 times higher than the general market trend which settles at 5.5%. Considering all this, Hyundai Italia achieved one of the best performances on the market of 2021 and the best considering only the top brands.

TARGETED STRATEGY

THE CHALLENGES FOR 2022

2022 opens full of challenges for Hyundai in Italy as in the rest of Europe and the world. The chip crisis problem is not; certainly passed and the car manufacturer will have to & agrave; continue to address this issue through strategies that allow customers to still have access to the new cars. For the growth of the brand, the electrified models will be very important and in particular the 100% electric cars which are more and more; requests from customers.

The IONIQ 5 (our test here) is having a good success and will be able to; giving an important help to the growth of the brand on the market during 2022. The new Tucson and the Kona will also be very important, which continues to be very popular especially in the electric version. Over the course of the year it will debut then the new IONIQ 6 which will allow & agrave; to the brand to expand its presence in the battery car sector.

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