Car manufacturers continue to exploit more and more; digital tools to bring customers closer and to offer them new services. Ford Italia has announced that it has officially opened its store within eBay . Customers of the Blue Oval house will be able to take advantage of this ecommerce platform to buy original accessories for their cars. All with the utmost comfort; since a computer, a smartphone or a tablet pc is enough.
FORD, EBAY SHOP
Everything purchased will be then obviously sent directly to the customer's home. Thanks to this initiative, the car manufacturer also aims to reach those people who prefer virtual stores to traditional physical points of purchase. The Ford store on eBay joins the FordPartners' network of service centers, among the purchasing channels available to customers.
Within this eBay marketplace, people will be able to find a selection of over 450 accessories ranging from transport systems, such as bicycle racks and roof racks, to alloy wheels, from infotainment systems to wall-box charging stations for plug-in and electric hybrid vehicles. This is a novelty; certainly interesting that allows people to find and buy more; easily the accessories they need. Valerio Brenciaglia , Ford Service Director for the Italian market, explains:
In the current socio-economic scenario, even more so; than before, the only possible orientation for companies that want to compete successfully on the market is; that aimed at change, at improving the customer experience and at the digitalization of processes and services. The reference context changes and therefore the consumer's purchasing behavior changes, in the context of which, in particular, the propensity for online shopping accelerates: 2021, in fact, represents a record year for e-commerce sales at a global level ( + 58% year on year) and Italy (+ 78%). With our eBay Store we intercept this trend, providing customers with a new way to meet their needs, get in touch with the Blue Oval and benefit from all the quality & agrave; original Ford accessories.
But the news they are not over here. Always with a view to exploiting the new digital channels, Ford Italia has launched its own online shop . On the Ford Shop Online platform, customers can order accessories for their vehicle directly from the manufacturer and have them delivered to their home or preferred Ford Partner, especially if a professional installation is required.
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