Following the desire of Virgil Abloh's family, Mercedes-Benz presented the Project Maybach: an electric show car designed and dedicated to the next generation.
The show car & egrave; was presented on 1 December 2021, not in an exclusive press event but inside the Rubell Museum to show the whole public the Project Maybach, an installation in homage to a visionary and trusted partner and collaborator of Mercedes.
The six meter long Mercedes-Maybach show car emphasizes a futuristic design created through cooperation with the eclectic artist, architect, creative director, stylist and philanthropist.
Aesthetics & # 39; egrave; was built from scratch by Virgil Abloh, in collaboration with Gorden Wagener, going to interpret the identity & agrave; luxury car from Mercedes-Maybach with a new design language, challenging the boundaries of functionality, style and creativity; collaborative. The aesthetic look winks at the off-road vehicle with the coup & eacute; two-seater off-road that has a battery electric drive, without per & ograve; forget you're a Gran Turismo.
The key to both Abloh and Wagener was a responsible vision of future automotive design . Maximum freedom creative, not tied to production requirements, it allowed the design teams to imagine what could be likethe future of electric driving.
Under the transparent surface of the show car's front hood, for example, are photovoltaic cells that increase the range imagined for Project Maybach.
& ldquo; Mercedes-Benz & egrave; shocked to learn of Virgil Abloh's disappearance. Our sincere thoughts go out to Virgil's family and teams. Now by opening the world of our collaboration and Virgil's unique vision to the public, we respectfully celebrate the work of a truly unique design talent, who has created endless possibilities; of collaboration through his unbridled imagination and inspired everyone who knew his “work”. These are the words of the Mercedes spokespersons.
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