The supervisory board of Daimler approved the strategic plan of Mercedes for the period 2022-2026 . At the same time, he also gave the green light to the strategy that he will bring; the manufacturer to be an electric-only brand by the end of the decade where market conditions allow it. Following the spin-off of Daimler Truck , Mercedes will concentrate; only in the field of cars and light commercial vehicles.
The plan signed by the supervisory board of Daimler provides for investments of 60 billion euros from 2022 to 2026 . The approval reinforces the company's commitment to sustainably achieve the strategic and economic objectives communicated in October 2020 and reaffirmed in July of this year, including those relating to the 39; acceleration of the electrification process. The German brand adds that, although destined to remain at high levels, the expenses in research and development for the electrification of the range, those for digitization and those for autonomous driving should fall.
To reach the economic objectives will be aimed at; to increase net vehicle revenues . Additionally, a gradual shift to a direct selling model is being sought. The increase in revenues deriving from digital services also supports the economic results.
The new plan for 2022-2026 remains in line with the goal of reducing capital and R&D expenditures, as mentioned above, by more than 20% compared to 2019 by 2025 and to further reduce them beyond that date. To achieve this, all new investments will be strictly controlled and will focus primarily on mobility; electric .
According to the company, the use of standardized platforms and advances in battery technology will contribute to reducing vehicle costs. In particular, Mercedes expects a significant decrease in battery costs over the course of the decade. Ola K & auml; llenius , CEO of Daimler and Mercedes, commented:
Our goal is; technology leadership in the luxury automotive and premium van segments, while remaining true to our ambitious margin targets. Mercedes has what it takes: a clear strategy, a highly qualified and motivated team, as well as a clear strategy; strong support from the entire supervisory board.
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