Nissan unveiled & quot; Ambition 2030 & quot; , its long-term plan that focuses heavily on the electrification of the fleet of its cars.
By responding to environmental, social and customer needs, Nissan aims to become a truly sustainable company, geared towards a more world-wide; cleaner, more safer and more; inclusive.
Over the next 10 years, the builder will bring & agrave; at the debut new electrified models and a series of new technologies. This new plan will allow & agrave; to the company to achieve its goal of arriving by 2050 to offer zero-emission vehicles in their complete life cycle.
ELECTRIFICATION AT THE CENTER OF THE STRATEGY 
By placing electrification at the heart of its long-term strategy, the company aims to accelerate the electrification of its range of vehicles and technological innovation with investments of 2 trillion yen over the next five years. More in detail, Nissan lancer & agrave; 23 new electrified models on the market , of which 15 will be electric, by 2030. In the next 5 years, 20 models equipped with E-POWER technology and electric motor will debut.
For 2026, the Japanese brand aims to ensure that in Europe, 75% of sales are made up of electrified models. For Japan we are talking about 55% and for China and the United States of 40%. At the same time as these announcements, the automaker has unveiled a series of electric concept cars that anticipate the content that we will see on some models of the future.
These are the concepts.Nissan Chill-Out, Nissan Max-Out, Nissan Surf-Out and Nissan Hang-Out . Of particular interest are the Nissan Surf-Out, an electric pickup and Nissan Max-Out, a two-seater convertible. To carry forward its electrification strategy, Nissan will continue & agrave; to develop its lithium-ion battery technologies and introduce cobalt-free cells to cut costs by 65% by 2028.
The manufacturer also aims to launch vehicles equipped with state-of-the-art batteries solid by 2028. Already; in 2024 it will be; built a pilot plant in Yokohama. Nissan explains that these batteries, in addition to offering more recharging; rapid, will allow to make the electric ones more & ugrave; accessible. The manufacturer talks about a cost of $ 75 per kWh by 2028. This cost will then go down; further to $ 65 per kWh.
In collaboration with its partners, Nissan intends to increase its capacity; of global battery production at 52 GWh by 2026 and 130 GWh by 2030. Speaking of technology, the Japanese brand aims to bring the ProPILOT system to over 2.5 million Nissan and INFINITI vehicles by 2026. The company & agrave; will develop; further its autonomous vehicle technologies, with the goal of incorporating next-generation LIDARs in virtually every new model by 2030.
To meet the diverse transportation needs of different countries, Nissan will collaborate ; with its partners to create new mobility services. The constructor will localize; manufacturing and procurement to make electric vehicles more competitive by creating new sites similar to the English one where, in addition to cars, batteries are also produced. The company intends to expand its battery recycling facilities.
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