May 24, 2022 falls on 50 & deg; anniversary of the founding of the BMW M GmbH sports department and to celebrate the anniversary, customers who buy a BMW M automobile or a BMW model equipped with an M Sport package, starting from March 2022, will be able to decorate their car with aesthetic trappings reminiscent of the 50th .
In fact, new customers will be able to show off new front and rear hubs decorated with the BMW Motorsport emblems, as an alternative to traditional BMW badge. In addition to the emblems, 50 iconic BMW M paint finishes will be offered in 2022and historically significant. These will be: Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red or Frozen Marina Bay Blue. All colors that, in 50 years of history, have decorated the body of the BMW M.
The BMW logo with the semicircles colored in blue, purple and red & egrave; It was first used in 1973 on the racing cars of the BMW Motorsport GmbH department, founded a year earlier. In 1978, with the debut of the BMW M1, the three colored stripes tilted to the right, following the letter M. But what do the various colors mean? Blue stands for BMW, while red symbolizes racing and purple expresses the connection between the two. As time went by, the purple gave way to a dark blue and the name of BMW Motorsport GmbH & egrave; became BMW M GmbH, since 1993.
“ With the return to the classic BMW Motorsport emblem, we would like to share our joy over the anniversary of BMW M GmbH with fans of the brand, '' says Franciscus van Meel , chairman of the board of administration of BMW M GmbH. & quot; We have a great year ahead of us, which will be; celebrated with unique products with exciting performance. The M & egrave; has long been considered the most important letter; strong in the world and in the anniversary year of our company is more stronger than ever “.
BMW M GmbH aims for another sales record in 2021. Its high-performance cars are gaining popularity; in constant growth all over the world, which will be & agrave; fueled once again with new products featured in the anniversary year as, for the first time, the company will launch a BMW M3 Touring in the course of 2022. Also, on the way there will be; also a special model of the BMW M4 Coup & eacute; and the new BMW M2.
In parallel, will come; The electrification of the brand has also been carried forward with an electron-driven BMW M that should see the light in the next year. BMW M GmbH will not only celebrate; its anniversary with new products, but also with numerous events .
Some performances with sports cars of the brand are scheduled for the month of May 2022 at the Concorso d & # 39; Eleganza Villa d & # 39; Este on Lake Como. This will be followed by the Goodwood Festival of Speed & # 8203; & # 8203; in Great Britain and the Concours d & # 39; Elegance in Pebble Beach, California. Some historic cars of the brand will appear at the 24 Hours of N & uuml; rburgring.
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