Great Wall: expansion plan drawn up. The focus is on Europe


Great Wall has opened a new European office in Munich but this is not; all, as the Chinese carmaker is busily stepping up its expansion plans. The sights? All aimed at the European market. The company & agrave; plans to start selling cars in Europe next year after unveiling a Plug-in Hybrid SUV through the premium Wey brand that will go arm in arm with a fully electric model.

Great Wall also plans to open several so-called & quot; experience centers & quot; of the brand in Munich and Berlin in 2022, as part of its plan to build an “ ecosystem containing diverse Great Wall lifestyles ''. The new centers will allow the brand to sell its cars but will also be hubs to take advantage of charging services, maintenance and repair services and breathe the Great Wall atmosphere.

& quot; The launch in Europe represents an important and historic step for the Great Wall Motor brand,” declared the CEO Qiao Xianghua , then adding: & quot; We have ambitious goals for this market as well. We want to become a globally competitive car manufacturer and to do this we plan to employ more; of 300 people, and this counting only the offices in Munich & quot ;.

Qiao he also added that “ we want to involve our users in the product and vehicle development process to make them feel part of the Great Wall world and to create bespoke vehicles that respect and satisfy all their needs. '' Finally he said: “ We want to make the car an emotional, intelligent and convenient third mobile space. '' Great Wall will soon move & agrave; its aims also on five other markets, namely Germany, United Kingdom, France, Italy and Spain and then focus on the development of one of the Nordic countries, such as Sweden, Finland and Denmark.

Great Wall has a < strong> clear strategy ; leave out the low-budget models to focus everything on high-end cars and fittings, with electrified engines and & quot; full optional & quot; versions; equipped with great technology. The investment? It will total 2 billion euros and a part of it will be; spent to also create a factory of state-of-the-art battery cells and high-voltage accumulators.

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