Tile acquired by Life360
Tile existed long before the AirTag was announced. The maker of location trackers has released a diverse range of products in recent years, from button-shaped stickers to flat cards. Until the arrival of the AirTag, Tile had little trouble with competition, but that situation has now changed. An acquisition should provide a new perspective for the future. Following the acquisition, Tile will continue as a standalone brand led by current Tile CEO CJ Prober. Daana hopes to grow the company 10-fold, thanks to Life360's customer base, which is said to consist of 33 million smartphone users.
Life360 is a platform to keep an eye on where your family members are. It is mainly used by parents who want to know where their offspring are. The company is not completely untouched. For example, there are concerns about privacy. With Tile, the new owner hopes to provide a comprehensive solution for finding people, pets, and things that works across multiple platforms.
Whether the takeover will be beneficial for users remains to be seen. Tile could become stronger and have more elbow room to make innovative products. But it could also mean things are going downhill for the popular trackers from now on.
Tile was founded in 2012 and says sales are still going strong, even since the €29-priced AirTag was announced. Still, Tile went to Congress to complain about unfair competition. At Tile you will find a larger variety of shapes, so that it also fits in a flat wallet. Plus, you don't need any special covers to attach a Tile to your bag.