The strategy for mobility Porsche Sustainability is not just about cars. In fact, for some time, the German brand has been marketing eBikes made in collaboration with some partners. Apparently, the automaker intends to aim more and more; in this sector that we know is growing strongly . In fact, Porsche has announced that it has acquired the majority stake in Greyp Bike , a Croatian company that deals with pedal assisted electric bikes linked to Rimac and of which it already owned; a small share (10%).
The operation is; was conducted through Porsche Ventures. Following the acquisition, only Mate Rimac and the founders of this company & agrave; they still have a small equity stake.
Porsche & egrave; a pioneer of mobility; sustainable and constantly pursues its mobility strategy; electric. Our activities in the e-bike sector they underline our consistent approach.
Electric bicycles have an important place within the strategy of the German company. For this reason, despite the acquisition of the majority stake in the company; Croatian, will continue & agrave; however the long-standing collaboration with Rotwild . Precisely together with this German company specialized in bicycles, in March 2021, Porsche presented the eBike Sport and eBike Cross models, with a design inspired by that of the electric Taycan, which apparently had a great success despite the prices that were certainly not. within everyone's reach.
Indeed, the brand says that both models are almost sold out. No problem, for & ograve ;, because & eacute; apparently you are already; working on a bike upgrade with Rotwild. It will be therefore it is very interesting to find out which new Porsche products will market. in this sector and if the brand plans to create a much more eBike range in the future; wider than the current one.
Greyp Bike, in fact, is; known for the quality and the technology of its electric bikes. The German manufacturer could therefore exploit the acquisition to launch new and interesting models on the market.
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