The way of buying cars is changing dramatically in recent times with more and more; car manufacturers who are choosing to open online channels through which to sell their vehicles. And starting from this change, the Koelliker Group has decided to create e-Market by Mitsubishi Motors Italia through which customers will be able to buy a model of the Japanese manufacturer online. This is just the first step in a plan that plans to create additional e-Commerce portals dedicated to the brands that the Koelliker Group markets in Italy.
This new online sales channel joins the traditional one through the official dealer network. The e-Commerce site & egrave; was developed by Microsoft Italy , leveraging the Dynamics 365 Commerce cloud platform and the functionalities; integrated artificial intelligence. The goal is was to create a sales platform capable of offering the customer a complete and comfortable customer experience.
HOME DELIVERY 
The operation of Koelliker's e-Market is; very simple. According to what & egrave; it was told, customers will only have to choose their favorite Mitsubishi model and then go and configure it. At that point you pay the security deposit by credit card and you can & ograve; then opt for one of the two modes; payment – balance by bank transfer within 20 days of order or financing confirmation – and finally select the type of delivery: at home or at e-Market points, located throughout the country.
In case it is a gift or a surprise, to make it even more; special moment, you can & ograve; opt for the & ldquo; Special & rdquo; delivery. The Mitsubishi Web Edition models available on e-Market are Eclipse Cross PHEV 2.4 and Space Star 1.2 . Luca Ronconi , CEO of the Koelliker Group, commented:
With the Koelliker e-Market, for now dedicated to Mitsubishi, the customer has the opportunity; to live an unprecedented shopping experience that starts from the web, through a platform created by Microsoft for us, and ends at home. One mode which concretely marks the start of our new omnichannel strategy, which allows the user to be able to choose independently to which channel & ndash; online, offline or both & ndash; address. Our goal is; support the user throughout his customer journey, putting him in a position to choose the mode & agrave; to him more & ugrave; congenial, according to your needs and preferences.
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