Ford shared data on third quarter 2021 sales in Europe from which emerges an interesting fact. The new electric Mustang Mach-E already sells; more & ugrave; of Mondeo . In Q3 2021, the electric SUV is; was sold in 10,161 units, while the Mondeo stops at 3,638 cars. From the beginning of the year, the battery-operated model is was sold in 15,602 units while the endothermic in 10,427 units & agrave ;.
Of course, the situation of the Mondeo & egrave; very different than in the past. The success of SUVs has gradually eroded sales of sedans and already; we know that the Mondeo & egrave; destined to be retired. Starting from March 2022 , the American brand will begin & agrave; to gradually cease the production of this model. Recently, they are for & ograve; some spy photos of a possible Mondeo heir appeared but the only certainty, at the moment, is that the sedan (the Mondeo is also sold in other versions including the station wagon) will come out production.
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Overtaking & egrave; however significant considering the success that Mondeo had in the past and & egrave; a precise sign of how the market is changing , more and more; geared towards SUV models and towards electrification. We must not forget that the electric car costs much more; of the Mondeo. The sales numbers of the Mustang Mach-E in Europe are certainly a positive sign for the Blue Oval House for the future, as new battery-powered models will arrive on the European market. In fact, in 2023, it will debut. a new electric car based on the MEB platform.
The Mustang Mach-E seems to have arrived at the right time to grasp the changes in the market. To probably give a little boost to the success of this model, also the idea of using the name “ Mustang '', a reference to the Ford sports car. Returning to the data for the quarter, the model pi & ugrave; sold & egrave; the Ford Puma with 33,001 units & agrave ;. In second place we find the Ford Kuga, in third the Ford Focus, then the Ford Fiesta and precisely the electric Mustang.
Overall, also considering commercial vehicles, in Europe in Q3 of 2021 Ford sold 194,460 units & agrave ;. This is a decrease of 35.2% compared to the same period of 2020. A decline essentially due to the problem of the chip crisis.
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