BMW i3 batteries will provide power for Coldplay's world tour

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The mobility electric parades in the forefront of the chariot of change, but to engage the real revolution there & # 39; & egrave; an aspect that cannot; more be overlooked: the entire battery supply chain . From a more production sustainable to reuse at the end of the cycle to avoid its disposal (particularly polluting), there are many steps to consider and they all revolve on the lathe of the circular economy .

The call to weapons & egrave; directed clearly to car manufacturers: to espouse the cause & egrave; was recently Volkswagen with the opening of the first factory for the recycling of used batteries , but in the past even Nissan had studied a way to give a second life to discarded batteries.

It is not surprising, in this sense, the latest announcement from BMW: the carmaker has recently announced the development of the first & quot; show accumulator & quot; mobile and rechargeable to the world, with which to give & agrave; life in a virtuous circle capable of establishing new paradigms for the entire live music industry.

The first band to benefit from it, always deployed in defense of environmental causes, will be Coldplay : the deal that unites the carmaker and the British band will have; as main objective the reduction of the environmental footprint of the Music Of The Spheres World Tour, the world tour of their latest album that will start; from next year. A model that could soon be shared on a large scale to make more sustainable the whole & quot; carousel & quot; concerts, tours and international tours.


During the stages of the tour , the & quot; engine & quot; of the concerts will be the partially recycled batteries of the BMW i3 . The accumulators will provide the necessary electricity supply during live performances using 40 recyclable car batteries which will replace the traditional diesel generators and gasoline and will reduce so & igrave; carbon footprint of concerts. The power supply will be recharged using renewable sources such as solar systems, the kinetic floor of the stadiums and electric bikes (which will exploit the collective power of the fans), as well as generators powered by hydrotreated vegetable oil.

& quot; The common awareness of sustainability; has led in recent years to an intense and creative co-creation process between BMW and Coldplay, '' underlines Jens Thiemer, Senior Vice President Customer and Brand BMW. “ With the use of second-life batteries from BMW i3 vehicles we are now helping Coldplay's world tour become even more; sustainable & quot ;.

The one between the German car manufacturer and the band is; a partnership that has continued since 2014 and which has made the single & quot; Higher Power & quot; soundtrack of the BMW iX and i4 electric launch campaign.

& quot; We are proud to collaborate with BMW to create the world's first rechargeable show battery that will enable us & agrave; to power our concerts almost entirely with clean and renewable energy, 'commented Chris Martin, Coldplay frontman.

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