Porsche, virtual influencers will be on board thanks to the agreement with iMaker

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Who believes that the boundaries of Influencer marketing are already; (too) wide, perhaps it ignores the boundless possibilities; applications of Artificial Intelligence and robotics. If until recently robots sounded like science fiction experiments with dubious feasibility, now they take on more and more features and functions; concrete representing no longer & ugrave; only of the innovation of the future, but also of the present (Amazon's Astro is an example). As well as in everyday life; and in entire industrial sectors, robotics and AI are also gaining ground on the Net and on social networks , attracting not only users, but also brands and companies.

Not even the automotive sector and its protagonists have remained immune to their charm and the latest news; presented by Honda in the technological field demonstrate. The first to have grasped the potential of the combination of robotics and Influencer marketing & egrave; been for & ograve; Porsche . Through the unit venture capital company Porsche Ventures , the sports car maker announced that it has prepared a strategic investment with the company & agrave; Chinese technology iMaker , a leading provider of virtual influencers and digital ecosystems.

The two realities, which already collaborate; since last year, they have been designing a real digital ecosystem that will improve & agrave; the driving experience (or more generally travel) through the development of new tools and technologies for in-car applications that dialogue especially with young people through digital content and virtual influencers. It is therefore an investment that transcends the automotive industry keeping pace with the most advanced; recent consumer trends and with the new generations.

& quot; In its role as a traditional sports car manufacturer, Porsche & egrave; has always been the driving force of change and 'innovation,' commented Jens Puttfarcken, President and CEO of Porsche China. “ We want to stay at the forefront of the automotive industry as we move into the digital age. This investment by Porsche Ventures is; an important step in the implementation of our digital strategy and the start of an extended partnership with iMaker & quot ;.


But who are the virtual influencers ? These are characters and avatars created by the computer through an animation software that are conquering social networks, in particular Instagram, in quality & agrave; of models, brand ambassadors and product testers. With realistic facial expressions and body movements, they faithfully replicate human features and are therefore also used in other sectors, such as the music industry.

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The specifications of the services are not yet known will arise from the partnership. As reported by an official note, Porsche & quot; collaborate & agrave; with iMaker in the field of digital application scenarios and in-car digital ecosystems, making vehicles an important part of digital life and consumer entertainment, as well as creating a convenient, seamless digital journey; and better for customers.

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