Published 15 October 2021 at 15.17
Economics. With the recruitment of a retired left-wing activist from the New York Times as editor-in-chief, Bulletin.nu embarked on a new path. Now the newspaper is threatened with bankruptcy – and at the same time make an effort to recruit Somalis and Arabs to reverse the trend.
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According to a longer article in Expressen, the editor-in-chief in question, Andrew Rosenthal, has decided that the “newcomers' perspective” will take up more space in Bulletin in the future.
These are Arabic-speaking and Somali-speaking people who will be recruited through internships at Bulletin.
“Sweden's one million marginalized people 'will not be Bulletin's readers, he states, but a newspaper' should be there for the weak of society '”, writes Expressen with reference to internal meetings on Bulletin.
According to Expressen Bulletin burns SEK 45 million in costs per year and lacks 16,000 subscribers to go around. The income from subscribers and gift donors is SEK 13 million, but then the initial donations are counted from the time the magazine started, which is not expected to return every year.
Bulletin states that they believe they will receive grants.
However, the support authority MPRT only has the opportunity to distribute approximately SEK 90 million in editorial support when its media support board decides on grants next week, which means that there will not be much for everyone when the grants have been distributed among the applicants.
The grant applications from 126 grant recipients in the newspaper industry total SEK 700 million, so it is estimated that the grant recipients will have to make do with a fraction of the amounts they applied for.
At the same time as the money flows out of the Bulletin, its US editor-in-chief Rosenthal to raise his record-high salary of SEK 200,000 a month. He handles the work as editor-in-chief remotely from the luxury villa just outside New York by holding online meetings with his employees. He reads texts with the help of Google Translate because he does not understand Swedish.
The former board of Bulletin's parent company Neovista has changed and now only Tino Sanandaji sits on the board, according to Expressen. Sanandaji previously took over as chairman of the board of Bulletin AB.