ITA buys the Alitalia brand for 90 million euros and becomes Ita Airways

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Alitalia & egrave; dead, long live Alitalia! We didn't have time to say goodbye to the Italian national airline, which just yesterday landed the last flight of its long history, which ITA – Italia Trasporti Aereo announced the change of name to Ita Airways and l & # 39; 39; purchase of the Alitalia brand for 90 million euros , thus taking home his name, internet domain, brand, the iconic livery and so on; away (waiting for a painting: the planes will be blue). The management of the old Alitalia asked 290 million for the brand, while Ita Airways initially offered 50.

The new livery of Ita Airways. The Alitalia brand? was bought for marketing reasons within a “system operation”, as explained by Executive President Alfredo Altavilla

Ita Airways & egrave; the company & agrave; publishes that in the past months & egrave; was built from the ground up with the goal of creating a new carrier that, free from the debts of the previous company, can start a new adventure and, in the idea of ​​the government, at some point be sold as a company & agrave; sana or find an international partner to bond with. It currently has a fleet of 52 aircraft and 2,800 employees .

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Understandably, for now the sites of the two companies have not changed : that of the old Alitalia only reports the latest updates that gave news of yesterday's closure, with useful information for passengers, while itaspa.com and www.itaairways.com, a redirect on the first, present the logos and information presented in the weeks pass by, while noting that this is a provisional site and is being updated. Suppose it will take & agrave; some time because & eacute; alitalia.com is back up and running at full capacity with the contents and the offer available to Ita Airways.

The first flight of the new company & agrave; & egrave; took place this morning, Friday & igrave; October 15, 2021, and & egrave; was the Milan Linate – Bari at 6.20 in the morning. In total the one that & egrave; been briefly ITA pu & ograve; count on 45 destinations and 61 routes, with only two intercontinental destinations, the United States and Japan.

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