Apple wanted to make 90 million iPhones this year, but would now have to reduce that number to 80 million. Bloomberg reports this based on internal sources. Delivery problems at Texas Instruments and Broadcom prevent Apple from buying enough chips. In particular, the chips for controlling the OLED screen and the wireless functions would be scarce. There has been a chip shortage for months, partly due to the pandemic and the increased demand for laptops, tablets and game consoles. The shortages will last until 2022, experts think.
Apple already saw the storm coming: during the discussion of the latest quarterly figures, Tim Cook already warned that Apple might also have to deal with chip shortages, but that there are everything is done to be able to deliver. After Bloomberg came out with news of Apple's production cut, its stock value plunged a mere 1%. Apparently investors saw it coming.
The shortages at Texas Instruments and Broadcom have also forced Apple to tell other suppliers to cut production. Apple is not alone: car manufacturers have also had to reduce their production because insufficient chips can be supplied. If you want a new iPhone, it is important to take action now or to opt for a used model.
On October 28, we will receive new quarterly figures from Apple and hopefully we will also gain more insight into how chip shortages will impact delivery times at Apple.