The CEO of Renault? drastic: the cars will cost more?


Renault CEO, Luca de Meo , warns: cars , in near future, they will increase in price due to chip shortages and high material and manufacturing costs. Here are the statements made to the Spanish business newspaper Expansion. Renault CEO did not mince words to clarify the situation: car prices will rise due to the shortage of semiconductors. But it is not; only the fault of the chips in hindsight, since there & # 39; & egrave; an increase in the final price also due to the increase in material costs.

& quot; Car prices will rise even more; over the next 12 months, '' de Meo told the Spanish newspaper in an interview published on Thursday, “ since chip makers are taking advantage of leverage and scarcity; is driving up prices, and not a little. & quot;

A news that will not make & agrave; to please the most, since already car manufacturers' price lists have been inflated due to the advent of more electrified and electric models, not to mention more models; expensive with equipped versions. Renault itself has admitted to concentrating its production on the richer versions. Those who need a vehicle in the short period of time prefer to grab a higher version or with a more engine; powerful even if it does not fully meet its needs, rather than waiting 10 or 12 months for delivery of a cheap package. It should also be noted that the car manufacturers recorded record profits on the sales of their models in the first half; of the year, thanks to the high margins between the production cost and the final price.

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In between, there are also incentives to give a good hand to sales, with prices also rising due to the high cost of steel, gas, energy, copper and aluminum, with their cost constantly increasing. Luca de Meo then added that, with the advancement towards electrification in the Old Continent, the local automotive manufacturers could find themselves in serious difficulty; against the Chinese ones, more & ugrave; forward in development and electrical technology. Underlining that the new rules do not allow car manufacturers to amortize costs in the best possible way, in order to adopt mobility too quickly; electricity .

& quot; If Europe becomes the continent with more; battery-powered car, it will be; land of conquest for the Chinese. They are more & ugrave; competitive in electrical and endothermic. For this reason, if we have the most regulations; restrictive in terms of emissions and we focus on the battery car, the Chinese will look to & # 39; Europe instead of the USA & quot ;. These are the words of de Meo.

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