Audi announced that it has entered into a collaboration agreement with Ken Block , a character known above all for his many videos in which he drives super sports cars to the limit, as well as for being a rally and rallycross driver. For the moment there are no particular details on the projects of the house of the 4 rings but they will, however, all focus on mobility; electric . Having a testimonial like Ken Block for his electric models, especially the high-performance ones, can represent an important advantage for the German manufacturer for its ambitious electrification strategy.
Ken Block will be able to help the brand in its work to dispel some myths that see electric cars as not very fun to drive. During his first visit to Audi, Block had the opportunity to try out some iconic racing and rally models from the house of the 4 rings. In addition, he was able to test the new electric sports Audi RS e-tron GT (Here our test) whose performance & egrave; very impressed.
The Audi RS e-tron GT really surprised me. The design shows great attention to detail and a perfect finish. The driving experience is incredible: the car is incredibly fast and drives very well. The center of gravity is; very low, so you can change direction quickly.
It is not; the first time that the American driver uses high-performance electric cars. For example, he won the opening race of the rallycross series & ldquo; Projekt E & rdquo; to H & ouml; ljes (Sweden) in 2020. For Block, however, the future is; in mobility electric.
I see the electric car as a leap forward for us as a company in order to create something that can not only reduce emissions and hopefully make the planet a better place. But that's not all: it's also about performance. I love everything there & ograve; that makes me go more rapid. Electric cars can do that. And as for the sound, I have children who don't care. They think that the sound of electric cars is as good as the sound of internal combustion engines.
It will, therefore, be very interesting to find out how Audi intends & agrave; take advantage of this collaboration with the American pilot. The German brand in fact makes it clear that it has exciting initiatives ready.
Electrification & egrave; a turning point, just as the quattro once was. With Ken Block, we have exciting things in store that go perfectly with our strategy.
All that remains is, therefore, to wait for more news; from the German carmaker.
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