Tesla has decided to officially close its referral program dedicated to passenger cars. The American carmaker has never invested directly in classic marketing tools to advertise its models. The constructor si & egrave; always entrusted to different solutions. One of these was, in fact, his referral program which in the past has been very successful. Basically, each customer had a unique link at their disposalwhich, if used for the purchase of a new car, allowed to obtain a prize. Recognition extended to the new buyer as well.
Over time, this program had even allowed us to win new cars . However, the success of this initiative had become a burden, economically speaking, for Elon Musk's company. Suffice it to say that the company is currently expected to deliver 80 new Roadsters for free to those who obtained them through the referral program.
Precisely for this reason, the rewards have started to change over time. Elon Musk, a couple of years ago, already had; he talked about closing the program but in the end he had only decided to downsize it. Until a few days ago, every car sold through the link was entitled to 1,500 km of free recharge at Superchargers for both the old and the new customer.
Now, for & ograve ;, comes the definitive closure of the referral program. With a brief communication, Tesla has made it known that from 18 September they will no longer be; offered prizes.
We would like to thank all of Tesla's loyal supporters who help us achieve our mission every day by sharing their enthusiasm for Tesla with friends and family. In 2020 alone, Tesla owners helped accelerate the global transition to sustainable energy by avoiding CO2 equivalent emissions of 5 million tons. Starting September 18, 2021, until further notice, we will not be offering Referral rewards in your geographic area.
A choice that, however, no longer surprises; from time to time. Tesla no longer has & ugrave; need similar initiative to sell its cars. Furthermore, by eliminating the referral program, the company & agrave; may & agrave; cut the costs of the Supercharger network as the number of people who can recharge for free will gradually decrease. In any case, when we talk about Tesla we know very well that nothing is; never definitive. Precisely for this reason it would not be strange that in a few months Elon Musk decides to resurrect the referral program, perhaps offering other types of rewards.
It must be said, however, that the referral program for the Solar Roof is still active.
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