With the pandemic, car manufacturers have changed the way they deal with customers, aiming more and more; on digital services . This digital transformation is continuing and, now, the Stellantis Group has launched in Italy a common fully digital platform for its brands that “integrates the best of the virtual and traditional experience”. Our country, therefore, will be; the first to offer models of the Abarth, Alfa Romeo, Citroen, DS Automobiles, Fiat, Jeep, Lancia, Opel and Peugeot brands through e-commerce.
The choice of Italy is not; a case. The Group points out that according to a Google survey commissioned by Stellantis Italia, one in four people already declare themselves; today ready to buy a new car online, with a growth of 4 percentage points compared to the pre-Covid period. Numbers that are reflected in the over 6,000 registrations to Stellantis e-commerce platforms, with over 2,500 customers who have purchased a new car from the Group.
THE NEW STRATEGY
80% of purchases concerned a model with 100% electric technology, Plug-in or Mild Hybrid. Stellantis' e-commerce wants to offer a different experience, albeit consistent with the traditional purchasing process. A strategy that enters a new phase with the launch of an e-commerce platform for customers to configure and purchase a 'bespoke' vehicle. from the websites of the brands in Italy.
The Group emphasizes that orders placed online are without restrictions, with free withdrawal and immediate refund of the deposit, and possibility; return within 14 days of delivery. In addition, customers will be able to take advantage of specific prices and dedicated promotions. For example, on the Jeep Compass & egrave; a free voucher worth 500 euros will be provided for use in Mopar products and services. Santo Ficili , Country Manager of Stellantis in Italy, said:
The winning aspect of this new form of electronic commerce is; integration between the virtual, online and traditional aspects: the dealer maintains its centrality; and remains a leading player in the purchasing process. Acquires for & ograve; a further point of contact with customers in order to intercept and satisfy new purchasing needs. Digitization represents a fundamental step to fully satisfy the needs; of our customers and improve their experience with our brands and dealers, who still remain the cornerstone of the operational strategy.
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