KIA focuses on e-commerce: original accessories and spare parts on Amazon and


KIA has decided to bet even more; on online channels to offer its customers new value-added services. For this, KIA Italia & egrave; landed this summer on Amazon and where it will be; You can buy merchandise, accessories and original spare parts . Italy, together with Germany, is among the pilot countries for this project at European level. More specifically, the Korean brand & egrave; landed inside the two marketplaces with shops dedicated to the direct sale of official and indirect merchandise of accessories and spare parts.

The marketing of spare parts will be; managed by KIA Official Dealership Network , while the channel dedicated to merchandise will be & agrave; central prerogative of KIA Italy (on Amazon, at the moment there is only the merchandise). Thanks to this initiative, the customers of the Korean brand will be able to take advantage of the e-commerce channels, which today are more and more; used, to buy original accessories and spare parts for their cars. One way to make it much more it is quick and easy to find some components for your car (such as a Ceed, for example) in case of need.

If the initiative were to bear the hoped-for results, & egrave; probable that it can then be extended to other European countries in addition to those already; involved in the pilot project. Giuseppe Bitti , Chief Executive Officer of KIA Italia, commented:

Landing on the most; major online shopping stores with two Branded Showrooms & egrave; a curious initiative that points towards the principle of customer orientation that is; at the base of the activities; of KIA in 2021. In light of this, I believe that positioning an automotive brand on online shopping channels goes in the direction of bringing it closer and closer. to its customers, fully grasping the strategic challenge launched in 2021 with Plan S.

little? Samsung Galaxy S21, on offer today from Amazon Marketplace for 698 euros or from ePrice for 760 euros .