Ford and video games, Ford and reality; virtual. A strong combination that never ceases to strengthen. This intense relationship is was also confirmed by Game Cars Database which pointed out that Ford vehicles are the most; present and represented in the world of video games compared to other Automotive brands.
Now Ford has decided to take advantage of digital driving simulations to understand how their cars and technologies are used in the real world and, consequently, to understand how to help their customers in various dangerous situations. For example, Ford wanted to find out if their shoppers would prefer to press the automated parking button once, multiple times when parking. times or if they hold it down for the entire time of the maneuver.
To understand these nuances, Ford engineers created a short online video game in which the participants performed various parking maneuvers. The result is; state that 88% of the test participants preferred pressing the automatic parking button for only once, which could lead to a change in functionality. Ford Active Park Assist.
The game also included the presence of a cow that at some point in the simulation would enter the parking area creating an obstacle. With this test, response times of the various participants were evaluatedand in how long they would have stopped the vehicle. Longer reaction times long periods may result in changes to the automated parking function, with future vehicles being set to move at a fast speed. below.
A DESIGN STUDY 
a sort of digital clinic where Ford can & ograve; analyze and understand the behavior of its drivers and how to use technology and ADAS, driving aids, to help drivers. But it is not; everything, video games and digital environments also serve for the work that the Design Studio does, where Ford's designers use the game engines of major video games to create animations and visualize the appearance and the operation of Ford vehicles in the real world.
FROM DIGITAL TO REAL 
Working in different places can be a challenge for Ford designers, especially if they are unable to access the vehicles or parts they are carrying out joint work on. Ford therefore decided to install large LED screens at design studios in Dunton, UK, and in Cologne, Germany. The screens are two meters high and five meters wide and are able to show the designs of future vehicles in 1: 1 scale so that the various design teams can analyze lines, shapes, shadows and reflections in real collaborative work sessions in real time .
With such a close relationship with reality; virtual and video games, Ford certainly could not stay out of eSports, competitive online games. So he equipped his Team Fordzilla with an exclusive digital car, the Fordzilla P1 to compete in racing games. The car & egrave; was created thanks to the joint help of Ford designers and gamers while now the focus is; been moved to a new Supervan. This will be a high performance model that will take & agrave; some features of the Transit vans.
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