Polestar: Volvo's sporty, electric soul focuses on expansion

0
202

The idea of ​​ Polestar is; clear and precise: expand rapidly on the Automotive market. The goal? Be present in 30 global markets by the end of 2022 . But who & egrave; Polestar? The Polestar brand represents the sporty soul of Volvo but equipped with electric hearts.

The expansion path of Volvo's rib has led Polestar to double its presence in the markets, from nine to eighteen poles of interest at the end of July. Now the target is raised, with the electric brand that would like to establish itself in twelve other markets by 2022.

& quot; Our growth & egrave; unprecedented and confirms our position as an EV brand with global significance & quot; These are the words of Thomas Ingenlath, CEO of Polestar, released during the visit to the stand dedicated to the Munich Auto Show 2021. & ldquo; Our business model has allowed us to develop the capacity; production of the company. Our approach is very digital and allows us to enter more & ugrave; quickly into new or expanding markets. Furthermore, we have an after-sales service network which is the flagship of the Company & quot ;.

The new markets on which Polestar is pushing are the Middle East and the United Arab Emirates but also Luxembourg and Iceland which will be part of the planned expansion of the brand. Polestar does not look for & ograve; only to pure and simple expansion, but & egrave; ready to strengthen its presence on the markets where & egrave; already present, by rapidly expanding its stores which, by the end of 2021, will grow by about 100 units. In Germany, at the beginning of September, it is The seventh Polestar Space was opened in Berlin while in October it will be; the turn of the shop located in Leipzig.

little? Samsung Galaxy S21, on offer today from Amazon Marketplace for 698 euros or from ePrice for 760 euros .