It's that time again: Apple has taken the Apple Store offline so you can't order anything for a while. Apple will hold the next event tonight, where the iPhone 13 and the Apple Watch Series 7 will be announced. But beware: now that the Apple Store is offline, it doesn't mean that you can order right away later today.
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Apple Store offline for new products
There are two situations in which Apple takes the Apple Store offline for a short time: just before an event and just before the start of the pre-order. This time it's again because of the Apple September 2021 event. By taking the Apple Store offline, Apple gives itself time to prepare new products. But Apple mainly does it to create extra hype. At the same time, it is an indication that new products are actually on the way. Although taking the Apple Store offline is actually not necessary (the 13-inch MacBook Pro 2020 and the iMac 2020 have already proven this), it has now become a tradition for Apple.
Apple will announce
But which products ? Today, of course, it is mainly about the iPhone 13. With four new models, there will soon be enough to choose from. In addition, we expect the Apple Watch Series 7 and Apple may also unveil the AirPods 3.
But please note: the fact that the Apple Store goes offline does not automatically mean that the new products can be pre-ordered immediately as soon as the Apple Store goes back online after the event. We don't expect the pre-orders until next Friday. Also read our expectations of the iPhone 13 event.
We will know more tonight
Apple will start tonight at 19:00 Dutch time with the iPhone event of 2021. Will If you follow everything, you will find all the information in a clear overview in our special about the September 2021 event. You will find the live blog there from 19:00, but afterwards also the summary of the iPhone event.