The Emirates spot has some incredible, so serious; as of the incredible has the courage of the hostess who is & egrave; sitting on the pinnacle of the Burj Khalifa in Dubai to promote the UAE airline. So far we have talked about Emirates for its extra-luxury cabins, for virtual windows or for all the touchless functions made available to passengers to ensure maximum safety (health) during their stay at the airport and on the plane. But of a hostess sitting at 828 meters high , no, we had never talked about it.
Advertising lasts 30 seconds, while with the behind-the-scenes video you can & ograve; spend a whole minute with bated breath watching the girl – professional skydiving instructor – at the most important point; top of the highest skyscraper; top of the world. Below there is the spectacular panorama offered by Dubai, whose very modern buildings appear to be so; small from there & ugrave ;.
The calm and confidence of the cabin crew seen in the commercial is the embodiment of our frontline staff, serving travelers and ensuring their safety. We are proud to be among the privileged few to whom & egrave; allowed to film on top of the Burj Khalifa [the others were the Crown Prince of Dubai and Tom Cruise, ed] – Tim Clark, President of Emirates Airline
As Emirates explains, in the video there is no; makeup and there is no trick deception . & Eacute; all true, with the utmost respect for safety. The hostess & egrave; has been rigorously prepared (you can see some exercises behind the scenes) both physically and psychologically: it must in fact be taken into account that at 828 meters above sea level the platform available to move is; just 1.2 meters in circumference . For this reason the skydiving instructor is was preferred to the real Emirates staff: despite everything, the questions to be the protagonist of the commercial were many, but yes & egrave; opted to rely on a professional.
The behind-the-scenes video
From the video & egrave; The system used to guarantee safety is clear: the hostess hides a harness connected to a pole under the Emirates uniform, which is in turn attached to the pinnacle to allow the protagonist to remain standing. To have the best light – the golden one, coincidentally the color of Emirates – the scenes were shot at dawn : the actress and the technical staff employed a & # 39; hour and 15 minutes to climb from 160 & deg; slowly to the pinnacle. It is also incredible how much the various subjects remained at the tip of the skyscraper: 5 hours!
& Eacute ;, this, one of the most & ugrave; crazy about history. Everything is; was captured by a drone , while the (hidden) staff made sure everything was going as it should. And the thing it does most; effect & egrave; the relaxed face of the protagonist.
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