According to figures from the monthly market analysis by Counterpoint Research, Xiaomi was the world's largest smartphone manufacturer for the first time in June of this year, ahead of Samsung and Apple. With the elimination of Huawei and a strong boost compared to the previous month, Xiaomi achieved a market share of 17.1 percent and thus number one.
It is the first time ever that Xiaomi has cracked first position in terms of sales from a global perspective. The Counterpoint Research numbers are a snapshot from June that does not necessarily have to be valid for July. But Xiaomi's trend is clearly pointing upwards, as the course of the market share shows. From May to June alone, Xiaomi was able to improve by 26 percent, taking 17.1 percent of the global market. It is followed by Samsung with 15.7 percent and Apple with 14.3 percent for June. According to the analysts, Xiaomi has been able to sell almost 800 million smartphones since entering the market in 2011.
Smartphone market shares global June 2021 (Image: Counterpoint Research) Xiaomi exploits Huawei's weakness
As Counterpoint Research notes, Xiaomi was able to gain primarily in the markets left by Huawei in China, Europe, the Middle East and Africa. In June in particular, China, Europe and India's markets recovered, while Samsung struggled with supply chain bottlenecks. At the “618 Shopping Festival in China” Xiaomi was successful with the Redmi 9, Redmi Note 9 and the Redmi K series and was able to increase sales in its home country by 16 percent compared to the previous month. Samsung, in turn, had to manage a new wave of COVID-19 at the production sites in Vietnam.
Globally advanced to second place
< p class = "p text-width">In the survey period for the entire second quarter, Xiaomi has recently made up significant ground globally and is now in second place just behind Samsung, as figures published by IDC at the end of July show. Only in relation to Europe does the manufacturer even take the top position.
Only Xiaomi grew in Germany
In addition, a current survey by Canalys shows that Xiaomi was the only smartphone brand in Germany in the second quarter that grew by 46 percent and now takes 15 percent of the local market. Samsung lost 22 percent, Apple 23 percent, HMD Global 5 percent and Huawei a whopping 84 percent compared to the previous year.
Smartphone market shares in Germany Q2 2021 (Image: Canalys) While Huawei has already left the global top 5 ranking, sets In Germany, this is currently made up of Samsung with 35 percent, Apple with 31 percent, Xiaomi with 15 percent, HMD Global with 3 percent and Huawei with 3 percent market share.