The Armed Forces is investing heavily in Pride advertising

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Published July 31, 2021 at 8:58 pm

Media. The Swedish Armed Forces is investing heavily in marketing the Pride Festival. Tomorrow, the authority has bought the entire front page of Svenska Dagbladet.

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Stockholm Pride begins on Monday. At this year's festival for Sweden's gays, bisexuals and other non-heterosexuals, extra effort is being made to attract children to the festival through the new initiative “Salon 1013”.

The Armed Forces will, as in previous years, also participate in Pride. Ahead of this year's festival, the entire front page of Svenska Dagbladet has been bought up by the defense to market the left-wing stunt and the rainbow flag.

The full-page advertisement shows four soldiers, one of whom is holding a rainbow flag. A text above the picture reads: “A flag worth defending”. Below it is the text: “We defend human rights, the equal value of all and our right to live as we choose.”