The parent company Alphabet closed the second financial quarter of 2021 with a significant jump in sales of 62 percent compared to the previous year, mainly due to a significant increase in advertising sales on Google. Google was able to increase sales across all advertising platforms. Alphabet's net profit has exploded.
After Apple and Microsoft, Alphabet closed the last quarter with an excellent result. The turnover of the parent company of Google is for the quarter ended June 30th at 61.88 billion US dollar. A year ago, Alphabet had sales of “only” 38.297 billion US dollars.
Profit increased by 166 percent
The company's profit has exploded. An increase of 166 percent makes the bottom line $ 18.525 billion. This means that the three giants Alphabet, Apple and Microsoft have jointly reported a profit of 56.7 billion US dollars for the last three months within one day. section_69_ percentage_more_turnover_with_advertising “>69 percent more sales with advertising
More than 81.51 percent of Alphabet's sales come from Google's advertising business. US $ 50.444 billion, 69 percent more than in the previous year, was generated through advertisements on Google search, on YouTube and via the Google network, for example through booking ads on websites.
The “Google other” area includes products such as Android, Chrome, hardware (Pixel, Nest, Chromecast, Stadia, etc.), Google Maps, Google Play including in-app purchases, YouTube Premium and YouTube TV, with which Alphabet generates sales in the amount of 6.623 billion US dollars and thus an increase of 29.3 percent.
Google Services account for 92 percent of Alphabet
Google Services, which include all of the products and services listed above, were ultimately responsible for total sales of $ 57.067 billion, or 92.2 percent of Alphabet's total sales.
Google's cloud business is growing rapidly
Alphabet's next largest division is Google Cloud with sales of 4.628 billion US dollars, which is a clear plus of 53.9 percent compared to the previous year. Google Cloud comprises the entire infrastructure of the company, the platforms for data analysis, collaboration tools and enterprise services. Revenue is primarily generated through fees for the Google Cloud Platform as such and Google Workspace.
Under “Other Bets”, Alphabet collects income from Internet services such as Google Fiber and Google Fi and revenue from licensing agreements and R&D services. This smaller division grew 29.7 percent with revenue of $ 192 million.