Brembo , over time, & egrave; became a point of reference in the sector of braking systems (in motorsport it supplies, for example, the brakes of the Ferrari SF21). The company has now decided to further expand its businesses; and to open its first center of excellence which will have; headquarters in Silicon Valley in California. In detail, we will deal with; of an experimental laboratory that will take care of & agrave; mainly of the development of the company's skills in software, data science and artificial intelligence.
It will be called & agrave; Brembo Inspiration Lab . For the company, the opening of this new structure is; a further step on the path to become an authoritative & quot; Solution Provider & quot ;. Furthermore, it allows to accelerate its digitization path, one of the objectives of the strategic vision Turning Energy into Inspiration presented in September 2020. The goal is to make this experimental laboratory operational in the fourth quarter of 2021. Inside this center, Brembo will welcome & agrave; talents also and above all outside the reference sector, favoring the meeting and the virtuous mix of different skills for the benefit of the development of future braking solutions.
Thanks to this new initiative, the company & agrave; expands its international presence and grows in North America where & egrave; present for over 30 years, with the Homer production site and the Plymouth Research and Development center, both in Michigan. Daniele Schillaci , Chief Executive Officer of Brembo, commented:
& Egrave; It is a great satisfaction for us to open Brembo's first center of excellence in Silicon Valley. We enter and invest in the symbolic place of the digital avant-garde on a global level with the clear and ambitious goal of providing our response to the profound transformations taking place in the automotive sector. We are in the era of data management and the application of artificial intelligence which offer a great opportunity; to build our future and strengthen our technological leadership. With the Brembo Inspiration Lab we welcome the challenge of increasing the company's digital culture and bringing Made in Brembo innovation even more; close to our partners.
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