Men mainly look at technological equipment and performance, women prefer more segments; compact. & Egrave; one of the many conclusions on the car market that can be reached by reading the result of the research on the entire process of purchasing a car commissioned by Facile.it and MiaCar all & # 39; 39; institute mUp Research and Norstat, on the occasion of the launch of the new section dedicated to the sale of cars of the portal which has become famous for comparing insurance, loans, current accounts, internet connections and more.
SELECTION CRITERIA < img src = "/wp-content/uploads/eb45e7c9b96f9048a5d90b0876ef549f.gif" />
The survey is; was conducted within a representative sample of the adult national population , and brought to light the fact that in the selection phase, rationality; has the better of the rest: the first feature that almost one in two Italians looks at during the purchase phase is; by far the price , with women showing themselves more & ugrave; attentive to how much you spend (51.4%) together with the over 65 category (56.4%), while it matters less to young people (under 24 interests 44.4% of the sample) and 54 years old (41.8%).
From the price to the running costs, the step is; very short, and in fact the second aspect that Italians are interested in when choosing which car to buy are fuel consumption : 37.2% of the sample admitted that they were looking for or had looked for a car with reduced fuel consumption, with men becoming more interested; of women (38.6% against 35.6% of the interviewees) and the under 24 group to be more careful of others (40.7%). Looking instead at the areas of Italy, in the south and in the islands, cars with low consumption are more; you want that elsewhere.
In third place among the aspects that are most considered when choosing a car there is; the first factor for cos & igrave; to say irrational, or at least less rational than others: the frieze on the hood, the brand . 32.7% admitted to having chosen the car on the basis of the manufacturer, and the most; sensitive to the issue were once again under 24 (37%). Then there are the management costs in a broad sense, therefore insurance, maintenance, tires, fuel etc., which confirms that 18% of the sample has looked carefully.
On the other characteristics, major differences emerge. For men they are more & ugrave; the technological equipment is important (21% of men say this, 15.3% among women) and the power of the engine (16.1% against 9.2 %), while the female universe is more interested in of the fact that the car has dimensions contained (19.5% against 11.1%). Even more; the percentage of those who claim to choose on the basis of space is lowavailable inside (14.2%), and it still falls on the size of the luggage compartment (13.8%) with an important peak for & ograve; in the range of motorists between 35 and 44 years (almost 20%).
THE MODALITIES? PURCHASE 
I most sites visited are those of manufacturers (38.5%) followed by specialized magazines (27.6%) and advertising portals (15.4%). Excluding the internet, Italians looking for a car visit dealers and dealers (57%), asks for advice from friends and acquaintances (21%) while there is still a 17.3% who inquires, almost romantically, through specialized magazines, reflecting how much this market has undergone the digitization of the sector and the & quot democratization & quot; of information.
Once you have decided which steering wheel to challenge, the purchase of a car is finalized mainly through dealers and resellers (66.5%), but over 5 million Italians have had as a & quot; bridge & quot; an ad found on the web (14.4%), while 12.6% is & egrave; addressed directly to a private individual. The portrait that comes out of the search by Facile.it and MiaCar is; that of a meticulous Italian, who willingly accepts to invest a little; more time in order to buy the ideal vehicle: on average, in fact, they spend more & ugrave; two months before concluding, while 20% of the sample is & egrave; pushed beyond three months. The most rapid are the over 65 who need an average of a month and a half, while the under 24 are the polar opposite to whom not even three months are enough. balanced? Samsung Galaxy A52 5G, buy it at the best price from Amazon at 410 euros .