For the first time, Xiaomi ranks second among the world's largest smartphone manufacturers. After the company was able to overtake Apple in terms of smartphone sales at the end of 2020, but was behind Samsung and Huawei, sales continue to grow enormously and now secure second place.
Xiaomi increases by 83 percent
According to surveys by Canalys, Xiaomi's growth in the area of smartphones in the second quarter of 2021 is well above the average of 83 percent. Xiaomi is again benefiting from Huawei's falling sales figures, which are no longer even in the top 5 of the largest smartphone manufacturers as a result of the sanctions imposed by the US government. However, the growth is not only due to falling sales of Huawei, but also to an expansion into more and more markets. In Latin America the increase is 300, in Africa 150 and in Western Europe 50 percent.
Sales price well below Samsung and Apple
Compared to Samsung and Apple, the selling price of Xiaomi smartphones is on average 40 and 70 percent below these two. With smartphones like the Mi 11 Ultra (test), the manufacturer is already trying to focus more on more expensive models.
Samsung continues to be the market leader
Samsung continues to take first place, which has a market share of 19 percent, which corresponds to a growth of 15 percent – also above average compared to the entire smartphone market. With below-average growth of just one percent, Apple ranks third with a market share of 14 percent. Oppo in fourth place, which is also growing strongly at 28 percent, comes in fifth place, as does Vivo with a 10 percent market share. Vivo was able to increase sales by 27 percent compared to the same period of the previous year.
Smartphone sales increased by 12 percent in the second quarter of 2021 compared to the same period of the previous year.