Betting everything on the electric can? be risky, that's why? according to BMW

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The automotive sector is experiencing a real revolution in the name of electricity . In the next few years we will see more and more debut on the market; battery-powered models. At the same time, car manufacturers will present fewer and fewer traditional cars with internal combustion engines. There are manufacturers who are racing a lot in the direction of electric cars such as Volkswagen. There are, however, those who are much more; cautious and & quot; pulls the brake & quot ;, like Toyota.

BMW seems to have decided to hold a position that comes closest; to that of the Japanese manufacturer. CEO Oliver Zipse , within an interview with & quot; Passauer Neue Presse & quot; and & quot; Donaukurier & quot; said they will not abandon traditional engines anytime soon.

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CUSTOMERS FIRST OF ALL

BMW strategy is; much more; progressive than that adopted, for example, by Volkswagen. By 2030, the goal is to ensure that 50% of sales are represented by electric models. However, it must be remembered that the Munich-based company is working on the launch of several battery-powered vehicles. It recently unveiled the iX and i4 that will soon join the i3 and iX3 models on the market. In the next few years, more models will also arrive including the flagship i7. However, cars with internal combustion engines will play a very important role for several years to come.

Those who make the real decisions in our industry are the customers and you should never lose sight of them. If a producer no longer has & ugrave; no offer of combustion engines, then half & agrave; of the market volume will go lost and will find himself on a descending business path.

In short, Zipse intends to warn about the risks of wanting to leave too soon cars with traditional engines, focusing everything on electric. The CEO wanted to emphasize the importance of evaluating consumer demand well, explaining that it is; It is true that in the next 15 years there will be cities, regions and countries that will totally switch to electricity but that this will not happen; in all 140 markets where & egrave; present BMW. This is why & eacute; the German brand will continue its transition to mobility; much more electric; progressively compared to other manufacturers.

Losing sight of market demands could be risky and risky. A very different position from that of other car manufacturers such as Volkswagen, Audi and Mercedes which, on the other hand, are accelerating the transition to electric also in view of any new European regulations on emissions that would essentially put an end to combustion engines.

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