The problem wasn't even that the man was from Facebook and may have a different view of advertising and data collection. There was a completely different reason why more than 2,000 Apple employees objected in a petition to the arrival of Mart & iacute; nez. The man had made quite a few misogynistic comments in his autobiography, and that doesn't fit Apple's culture. A few hours after the petition circulated at Apple, Mart & iacute; nez's Slack account was deactivated and Apple's advertising team was called together for an emergency meeting. It was announced there that Mart & iacute; nez had been fired.
Antonio Garc & iacute; a Mart & iacute; nez worked as a product manager in the ad targeting team from 2011 to 2013, but also wrote books. In it he made derogatory comments about women and people of color. He wrote the following text: “Most Bay Area women are soft and weak, spoiled and naïve despite their claims of worldliness, and generally full of shit”.
Apple employees informed Eddy Cue in the petition that they are deeply concerned about Mart & iacute; nez's hiring, as his comments are inconsistent with Apple's views on inclusion and diversity. Cue apparently agreed, as a spokesperson later said in a statement that Apple is always committed to an inclusive workplace, where everyone is respected and accepted. & ldquo; Behavior that belittles or discriminates against people for who they are has no place here. & rdquo;
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Mart & iacute; nez has written articles for Wired and is author of & lsquo; Chaos Monkeys & rsquo; to & lsquo; all my enemies & rsquo ;. In the book, Mart & iacute; nez tells how he ended up in Silicon Valley from the Wall Street stock world. Diversity is often still hard to find there, although companies like Apple are trying to do something about it. Apple's latest diversity report shows that 40 percent of employees are women, although the ratio in specific departments is still very skewed. Half of the employees are white and a quarter have Asian roots. But the management team led by Tim Cook is not yet very diverse: it consists largely of older men.