& quot; All Sustainable Strategy & quot; & egrave; the strategy of Michelin with which it aims to achieve neutrality & agrave; of carbon by 2050 . The company & agrave; yes & egrave; however, given an intermediate target to 2030. By that date it expects to reduce the CO2 emissions of its plants by 50% compared to 2010 and to increase the content of sustainable raw materials in all its products to 40%, to then reach 100% by 2050.
To achieve these objectives, various projects will be carried out and work will be carried out; on industrial processes more and more; efficient. In addition, Michelin will take care of; also to produce renewable energy, thanks to Symbio's Fuel Cell systems.
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MICHELIN IN ITALY 
In Italy , Michelin & egrave; active with the Cuneo factories & ndash; dedicated to the production of car tires & ndash; and Alexandria & ndash; for the production of truck tires. Furthermore, in Turin & egrave; present the department for the production of finished seeds and the new European Distribution Center. Finally, we cannot forget the Sales Department in Milan and the EDC in Pomezia. Overall, over 3,800 people work.
In the last 5 years Michelin has invested over 308 million euros . A figure that has made it possible to make the production processes more & ugrave; efficient, effective and sustainable. A result underlined by the report on the Michelin environmental footprint which, in the last 15 years, has been managed to halve its emissions and today sees in the Cuneo and Alessandria plants two international references for the Group, in terms of innovation and sustainability.
NEW GENERATION OF TIRES 
Right in the perspective of greater sustainability and emissions reduction, the company & agrave; recently launched two new tires which include in their design the analysis of the entire life cycle. These are the Michelin e.PRIMACY, dedicated to cars and SUVs, and the Michelin Pilot Sport EV, the first sports tire dedicated to high-performance electric cars to be available as original equipment.
Both of these products are designed to be CO2 neutral at the time of purchase . Furthermore, they have been developed through a series of innovations that allow to improve energy performance and, consequently, to reduce the consumption of the vehicles on which they are mounted.
To ensure that the tires are CO2 neutral to the at the time of purchase, Michelin has financed projects aimed at offsetting and absorbing the residual CO2 emissions associated with the production of tires, through the Livelihoods Carbon Fund, until the day when it results; possible to eliminate them completely.
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