In order to increase their presence in the TV and thus, the perception in Germany, by ten sports have their national Championships at the same time in Berlin. Some of the dreams of much more.
They all share a Dilemma: The presence of your types of sport is given the social and media Dominance of football in Germany is not particularly high. At least not on a regular basis. It is the traditional Olympic sports, which rarely have the “big stage of the sport” is reserved for just. As a track and field athlete, swimmer or a track cyclist, you know there is at least one world Cup must be even better Olympia, so it takes place where the audience of millions will be achieved in TV Broadcasts in Prime time.
Clock TV
With the “Finals” in Berlin, ten sports, track Cycling, archery, Boxing, Canoeing, athletics, Modern pentathlon, Swimming, gymnastics, Triathlon and Trial go for the first Time, a common way. With ARD and ZDF, the media partners are on Board. And the Sport is governed by the requirements of the station: a centralized Event, by broadcasters, significantly codetermined Competition schedules, TV-compliant termination – so that the TV works Boost right out of the Sport, the institutions of a quasi-blank check. The Marketing departments of the station are, in turn, with the Motto “a touch of Olympia,” the audience effective Motto.
European Championships as a role model
How well such a centralized and TV Broadcasts-oriented community event can work for various kinds of sports, has shown in the past year, the first edition of the “European Championships”. Here were also Championships – in this case, the European Championships of various sports are played in parallel, and the Central markets. Here, too, Berlin was, in addition to Glasgow, with the orientation of the athletics venue. This “Mini-Olympics” was held in the case of athletes, Fans, as well as the television stations almost exclusively positive feedback .
Title to go in the past, the monastery helped with record
The sporting relevance of the Finals, the national Championships, is behind the marketing strategy portion of secondary importance. As “completely irrelevant” designated swimming team boss Bernd Berkhahn the competitions in advance. The timing didn’t fit so soon after the season’s highlight, the world Championships in South Korea, actually. The enormous significance of the Finals seemed to be aware of each and made a participation in spite of sporting insignificance attractive.
German champion over 1,500 m freestyle: Florian Wellbrock
And so Florian Wellbrock, newly-crowned world champion won the 1,500 Meter freestyle, also in Berlin, the gold medal as the German champion in the same discipline. Mostly the track, almost in passing, and the highest presence in the media shortly after his world Championships double gold – not a bad performance. “I focused on the fact that it is reasonably fast. I don’t want to here abbaden, that would have been unsportsmanlike,” said the 21-Year-old, whose triumphs were not to be seen in South Korea, live on German TV. The success there was in the world Cup, the public now in Berlin, a quasi-imitation. “The Hype is pretty wicked,” says Wellbrock on the Finals in the capital. Words, the organizers, the Association representative and the chief of days the transmitter benevolent have heard is likely.
The same certainly applies to the star hour of the Constance convent helped on the Saturday before 26.200 spectators in Berlin’s Olympic stadium. With a dream time of John 14: 26.76 minutes on the 5000 meters, not only to the German League title but also a new national record. It’s stories like this, and protagonists such as the monastery are helped, Wellbrock, or Sprinter, Tatjana Pinto, who has won the champion title on 100 meters, and the EM-Second Gina gap Kemper left behind, the needs, the Premiere of the Finals. And it is the Finals, the need to the athletes themselves, and finally also regularly enjoy are not of a sporting nature may be.
Initial ignition for the Olympic games?
And then the “touch of the Olympic games in Berlin”, the organizer and TV there’s channels had summoned in advance. He’s been on this weekend in the capital is quite noticeable. Not only the athletes of should thirst for “more”, after more media exposure and more marketing opportunities.
Also the one or other functionary of dreams in the Finals-Premiere in completely different spheres. “I think it would be a good thing to be against the world public opinion will once again host”, said Jürgen Kessing, President of the German athletics Federation (DLV), already on the Sunday before the end of the Finals. Was meant, of course, as the host of the Olympic Games – for a DLV-President, by nature, one of the highest goals.