Apple’s Design Guru Jony Ive makes on its own. This is a great loss for the US-Tech-giants – the Briton was seen as a driving Creative force in the house. But they also want to work together in the future.
Leaving after almost 30 years: head of design Jony Ive (left), next to him is Tim Cook, the head of the group (archive image)
Chief designer, Jony Ive will be leaving the company to start his own company, said Apple. “Jony is a unique personality in the Design world and his role in Apple’s Revival can’t be overstated,” said CEO Tim Cook.
He goes and stays
Ives farewell should take place this year, however, Apple is going to the most important customers of the new company, the 52-Year-old count. You will work in a number of products together. The Briton came the beginning of the 90s to Apple where he heads since 1996, the Design Team. He is regarded as one of the key figures in the group. Apple’s stock responded to the announcement of his resignation with losses.
2018, the technology had reached the group a stock market value of a trillion dollars
Ive been heavily involved in the design of some of the most successful Apple products. He was one of the closest Confidants of the late Apple founder Steve Jobs. Even after his death, Ive remained the driving Creative force of the company. A legend, his Design was to free the concept of the iMac, with Apple threatening the end of the 90s from a existence crisis.
It was one of the first projects of the company in 1997 returned Steve Jobs led the way. With its first colourful, knobbly device designs Ive brought the company back on track. He worked in a leading role, not only on the iMac, but also on the development of the iPod and the iPhone. Later, he continued in his language of form, more on reduction and clean lines.
haz/yy (dpa, afp, rtr)