AllInfo

“Everyday Africa”: everyday photographs from Africa against clichés

“Everyday Africa” is an Instagram Feed. Professional photographers will share shots that capture everyday life in African countries. An Interview with the initiators.



Deutsche Welle: “Everyday Africa” operates according to the Slogan “re-picturing a continent”. Your goal is to illustrate a new continent to imagine new?

Austin Merrill: “Everyday Africa” is trying to show that life for most people, runs on the African continent is quite normal, and not so much about the life in the United States, Latin America or Europe is different. It is not so, that the whole of Africa is full of corruption, disease and poverty, as you can see it constantly in the media. With these prejudices we want to break.

Have you reckoned with the success of “Everyday Africa”?

Austin Merrill: We never thought that it would be this big. Peter DiCampo and I have started the project in 2012. We had both lived in West Africa, I was four years in the ivory coast, in Ghana, so we knew this part of West Africa quite well. We worked on a report about a crisis situation. But we quickly realized that it would be a story that you constantly see in the news about this Region. And maybe it was much more important that we tell that the people there at the same time a normal life. So it began, and it hit a nerve. It started in Africa, and today it is a global phenomenon.

Ginika is on the way to your exam as an aspiring judge in Abuja, Nigeria

Maheder Haileselassie, how did you come to “Everyday Africa”?

Maheder Haileselassie: I heard about friends of the posted self-pics on “Everyday Africa”. I looked at me from time to time your Work. 2017 I became a member.

Why have you decided at that time for Instagram as a platform?

Austin Merrill: We started 2012 with Tumblr. After a few months we saw how much attention Instagram got, and we changed the platform. We also try to find other means of distribution, independent of Instagram. For example, there are wandering exhibitions, two years ago, an “Everyday Africa”-book was released. Whether we encounter in the media or in school classes with teenagers through photography in different Parts of the world are talking about – there are many different ways to tell this story. Instagram is the largest, but not the only one.

There is an editorial pre-selection, or charge the photographer your images?

Maheder Haileselassie: That’s the Great thing about “Everyday Africa”: All of the photographers have the password to the Instagram profile. So, we can post the pictures whenever we want.

So the project is heavily based on trust. How does one ever “Everyday Africa”photographer? You have for sure a lot of applicants…

Austin Merrill: It has become so popular that we had to find the selection criteria. In the next few days we will be taking in 16 new photographers that we have selected who applied to our call. We are always looking for new photographers. Initially, I posted many of my own pictures, now I’m the barely. I take care of the platform, while Maheder and the other to upload your photos.

Two Models backstage at the Africa Fashion Week in Lagos, Nigeria

We do not write to the photographer what you are allowed to post and what not. We are talking about at the beginning with you, when you join. We want to make sure all of the contributing photographers to our goals. And we trust that the images that are uploaded, tell the everyday stories. Of course, we harvest and criticism. For example, it can be a picture, you might think: “This is yet again, a clichéd image of Africa.” But then, next to a picture of someone at work or two people at dinner. It is the combination of these things, which together provide a snapshot of everyday life.

Maheder Haileselassie, track your own images with a similar goal?

Maheder Haileselassie: Yeah, I think so. But perhaps not so aware of. I use Instagram as a kind of sketch book. ch wouldn’t think of on Instagram, when I make photos, but as real as my everyday life. On my way to work, for example. If I then have my Feed look, I see my life in front of me where I was and what I have experienced. It fits so well with what “tried Everyday Africa”. We pursue a common goal.

The photo of Maheder Haileselassie documented that water hyacinth on lake Tana in Ethiopia to the plague

What are your next goals?

Austin Merrill: (laughs) that’s A good question. We are constantly trying new find out. We now have a non-profit organization with the name “Everyday Projects”. There are worldwide dozens of “Everyday”projects. Some are geographical, some based topics, for example, “Everyday climate change” or “Everyday extinction”. We bring together these different projects and build a community of photographers. We can all learn a lot from each other, I think.

Were you involved in the development of the other “Everyday”platforms?

Austin Merrill: No. But we are pleased that others pick up on our idea. We wanted to do more of the photographer’s courage. That is why we have developed the Website everydayprojects.org on, among other things, how you can make your own “Everyday”-page. Everyone should have this opportunity, no matter where he lives. We hope that we will find a way, how we will work together to bring these everyday stories around the world, more in focus.

Exit mobile version