The automotive industry is in the midst of change. It was already talked longer. Now, however, is where the journey really could go.
“The industry is in a very difficult Situation: you have to invest many billions of euros in new technologies such as electric mobility, with which you will initially earn no money,” says Marcus Berret, of the business of the consulting firm Roland Berger is head of the global automotive. “At the same time to all the important markets are weakening; in particular, the market, where currently most of the money China earns:.”
In the long term, the industry could be even much more massive changes that could even be existence-threatening. The reason: the car with a combustion engine and even the whole of the private transport in the current Form may be phased out.
Even if the producers manage to bring mass-market electric vehicles on the market, thousands of Jobs in danger. The reason is that E-cars are much simpler than conventional vehicles. Alone, the electric Motor consists of only a fraction of the components of an internal combustion engine.VW-Chef Herbert this speaks of 30 percent less labor. A study by the Ifo Institute calculates that a ban on internal-combustion engines, starting in 2030 in Germany, employees of 620,000 the Job could cost.
VW-in-chief Herbert Diess to invest in the next few years, 44 billion Euro in the development of new electric cars.
Many people will buy not to own a car. They will call on Online services a self-driving Car to your location, a defined distance, and the vehicle at the destination simply. The Pooling of rides and car-sharing concepts will lead to more and more traffic can be handled with less vehicles. This saves energy, reduces emissions, and prevents traffic jams. A study of the TU München is expecting: Would we share in the world to consistently self-driving cars, could-like the number of motor vehicles in order to say 90 percent decline.
What strategies has the VW?
Volkswagen, the largest car manufacturer in the world, still suffers from the consequences of the Diesel-affair. The more ambitious its plans in terms of electric cars. The VW group wants to sell, by 2025, a quarter of its vehicles as a Hybrid or pure electric cars. About 44 billion euros will flow until 2023 in the development of this division. The specially developed platform called MEB (a kind of standardised, modular) other manufacturers open. To reduce the cost of E-mobility in General. “The MDBs will be established as a Standard of E-mobility,” said VW group boss Herbert Diess recently at the auto show in Geneva. A first Partner, the electric vehicle manufacturer e.Go of the Aachener of Professor Günther Schuh.
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More electric cars from VW
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Volkswagen wants to build more electric cars
Volkswagen is negotiating for some time with the US car maker Ford on the use of the MEB. Licensing by the number two in the United States would give VW the size of benefits. Together you want to build vans and Pick-ups.
The new Trend in the German car industry: With other manufacturers to work together and share expenditures – for the Roland-Berger-car-in-chief Marcus Berret is this the right way. “Not even the Largest in the industry in a position to undertake all the necessary investments alone. It makes no sense, if there are ten or 15 companies that invent at the same time the drive train or the chassis.”
Also in the digitization Volkswagen alliances. With the help of US technology giants Amazon, VW wants to mobilize its reserves and productivity on the way to a provider of electric cars increase. The two global corporations want to work together to build a “industry Cloud”, in the future, the data of all the machines, installations and systems worldwide, all 122 of the factories of the VW group. Also here: The platform is also available to others.
This is not the only cooperation with one of the American Tech-giant: the Volkswagen works in Cloud services, with Microsoft, to connect its cars to the full.
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Interview with Christian Senger, head of the Volkswagen-series e-Mobility
But of course, it is not in the case of VW in the face of this billion-Investments without savings programme and job cuts. In the next five years in addition to 5000 to 7000 jobs will disappear. With automated routine work, material savings and a lower variety of models will be reduced starting in 2023, the costs and a profit improvement of EUR 5.9 billion annually.
What the others are doing?
BMW is losing ground. The success spoiled the Munich car maker also announces for this year, a decline in profits and now wants to come even more to the cost of brake, the high level of investment in E-mobility and self-driving cars.
BMW X5 Plug-in Hybrid with eDrive – soon, a familiar picture?
“The Transformation of our industry is in full swing,” says BMW’s chief financial officer, Nicolas Peter. “In this environment, high level of profitability is sustainable is crucial to continue to be drivers of change.” A savings program – spot removal included – by the end of 2022 at least twelve billion euros. This also includes a reduction in personnel, the group wants to be socially acceptable. So far, 1,500 employees have accepted offers for early retirement, a further 2,500 would be in question.
To expect that out of the way. What was until recently unthinkable, has been in February, reality. The two fierce rivals BMW and Daimler want to cooperate in some business fields. After a week previously, the pooling of their car-sharing had been announced services, announced the car manufacturer by the end of February to join forces also in automated Driving.
BMW is testing automated Driving in the world today with over 70 vehicles, among other things, also in Munich. During the development, BMW is already working with Intel, Mobileye, Fiat-Chrysler, Continental and Magna.
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Geneva: BMW CEO sees industry before the break
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Geneva: BMW CEO sees industry before the break
Daimler wants to bring this year together with the automotive suppliers, Bosch is in the Silicon Valley in the United States self-propelled vehicles without steering Wheel and accelerator in towns and cities on the road.
Also, the users of car-sharing and car-sharing services in the future, a joint bid of the otherwise competing car manufacturers. As a result, Daimler and BMW want to expand their global Position in this highly competitive and growing market. The corporations invest more than a billion euros, to expand its existing offerings and to integrate, as you told in Berlin at the official launch of the merger. Please bring accordingly, a customer base of more than 60 million active users.
The end of the cooperation between BMW and Daimler seems to have not yet reached. A common vehicle architecture seems to be in the future, not planned and certainly not to be desired. However, if the current momentum continues, could fall, could the strictest taboos of the day. “I have trained myself not to look in our industry more than five years in the future,” says BMW CEO Harald Krüger might be currently in a state of change.
Car rental companies at the airport of Palma de Mallorca: Sixt wants to offer his services in a new App, even when car-sharing.
New kid on the block
When Carsharing is also a great Player with the mixes lately, so far only as the largest car rental company Germany’s best-known.
The Munich-based company Sixt is launching its own car sharing and networking of all the deals on one App. Strategy Director Alexander Sixt said: “With Sixt Share, we start not just a car-sharing brand, but to define due to the merger of the vehicle rental and car-sharing, a new product category.”
Founder and CEO Erich Sixt says that the entrepreneurs come out of his “Vision of a global provider of individual mobility is a large step closer”.
Alexander Sixt has car-sharing alone, just for “piece work” and a “niche market”, the car rental for those who have experienced a market volume of 58 billion dollars, Taxi and Ridehailing – private car-sharing – even of 285 billion dollars. The merging of these offerings open up an enormous potential.
Self-driving mini-buses could include the streets in the future.
What to do now
In order to prevent a meltdown of the German automotive industry, according to car expert Stefan Bratzel in addition to the drastic steps the company’s new policy initiatives are necessary.
“The policy needs to set the right framework conditions for the future viability of the industry and this focus on control and sanction,” says Bratzel. This means about strict requirements for the limit values of air pollutants and climate to promote the protection of specific technologies such as electric mobility.
The future of mobility that will be increasingly free of emissions and intermodal, will in future be drawn from the main elements of the Software and services. The long-term Decarbonisation of the car traffic was also among the car manufacturers, the undisputed goal. Accordingly, the regulatory requirements should support the Decarbonisation stronger. Useful therefore, the introduction of a quota system for Zero-emission vehicles, which require similar to in the future in China, the share of Zero-Emission vehicles in the new registrations.
At the same time suggested that the promotion of new inter – modal mobility concepts of the future. These ranged from support car-sharing and Car-Pooling to test the introduction of robot-Taxis in urban regions. “Here, the policy could be set in Germany, significantly more accents, just in the congestion and air quality in polluted cities,” says Bratzel.