With an alleged 800 million euros, BMW wants to join FC Bayern as a Sponsor, and in order for Audi to replace. However, the Ingolstadt-based company emphasize on DW request, the existing partnership until 2025 “just Right”.
800 million euros is a lot of money. Reportedly, it is this sum, which is tussled, FC Bayern München and behind-the-Scenes. The car company BMW is apparently willing to invest this sum of money for a sponsorship over the period of ten years and, thus, the competitors, Audi is out. “Both sides have already signed last year a Memorandum of understanding,” said Bayern’s Supervisory Board, Edmund Stoiber (77) the manager of the magazine. The Problem: the contract with the exclusive partner Audi will run until 2025.
Scramble for a record Deal
There are negotiations between the car companies on a premature detachment, and the rumored contract right volume? – “No comment” is the name of it on DW request from BMW. Audi tells about it: “Our sponsorship contract with FC Bayern runs until June 2025. Today and in the coming years, the partnership with FC Bayern is the Right choice for Audi, we will enrich it with new ideas.”
Home of the FC Bayern basketball team: the Audi Dome in Munich
The sounds, as the Ingolstadt-based company would commit to a premature termination of the contract. Audi is already a sufficiently long time at FC Bayern in the boat. In 2002, the sponsors began to activities, the basketball players of the club play their home games in the Audi Dome, the car company even holds 8.33 per cent of the shares in FC Bayern München AG. However, Audi announced that it is coming in the next few years, probably to a re-alignment of sponsorship activities: “Further steps have to be from our point of view, then in the year 2024.”
More money in the club Treasury
And the FC Bayern? Purely financially speaking, it can only be in the interest of the club to bring the change far before 2025, because of the new contract volume have never got more money than the existing contract. So Bayern would be capitalizing on their increased market value. In 2014 the club by the magazine “Forbes has a rating of” 1.3 billion euros. In the meantime, has doubled the market value to 2.6 billion euros.
Especially the high level of awareness of FC Bayern in China, seems to motivate the advances of BMW. The car maker is trying to be a business there.
For months contact. In December, Bayern Boss Uli Hoeness confirmed: “It is true that there are talks.” Now it looks like it could be fast specific. The Bild-Zeitung reported that the Munich-based car maker get the plans to this summer, the players, to 2020, then the players will sponsor.