Ruffles and similar frills Jil Sander abhors. As a fashion designer you don’t want to dress women, but their self-confidence. Now, the most well-known German fashion designer 75.
No one stands for the brand Jil Sander, the designer. Feminine, self-confident, purposeful. Its international recognition and global success thanks mainly to two things: your essential diligence and their Vision, their fashion was marked from the outset.
Born on 27. November 1943 in Hedwigenkoog and grew up in Hamburg in the fifties, to advise tended Heidemarie Jiline “Jil” Sander according to their own figures in their Childhood, friends and family fashionable. After her textile engineering degree in Krefeld, Germany, where she discovered her penchant for high-quality and fine fabrics, it took you two years to Los Angeles. In 1965, she returned to Hamburg and worked there as a fashion editor for women’s magazines.
Sander on the Fashion Week in Milan 2004
Career firmly in view: First, Boutique 24
But the fashion of this time was not convincing for the young woman: too many frills, too many ruffles, too much “Chi-Chi”. At the age of 24, she became independent and a fashion boutique opened in the fashionable district of Hamburg, Pöseldorf in the milky way. First of all, strangers in Paris design pieces decorated their Display, and in 1975 released her first own collection. As you presented this in Paris, the critics were amazed at first. Only a year later, you should help of your created minimalist fashion, which was characterized by their light weight combination and thus, under the nickname of “onion-Look” was known to world fame.
Jil Sander brings a fresh Wind into the fashion world
Sander created fashion for the modern business women. Noble materials, clear lines, no frills. Your clothing should give women self-confidence in a male-dominated business world. “For me, it went much to the Form, function and Proportion. I never wanted to decorate,” said Sander once said in an Interview.
Comfortable, stylish and high-quality your fashion. Meanwhile, she never tried to copy the clothing style of the men. As a style-defining your Blazer, the became by its tailored cut and its skillful emphasis on the female proportions quickly to a box-office hit is all. Its simple, restrained fashion stood out from the playful Designs of Dior and Armani, the fashion world was dominated at that time.
Unusual for the time: Jil Sander campaigns for Jil Sander
Face of your own brand
Revolutionary not only in its purist clothes, but also the way she applied her perfume, the end of the seventies came in cooperation with the cosmetics manufacturer Lancaster to the market with your own face. Never before a designer had marketed itself as an advertising medium. And, although Sander’s otherwise rather restrained. She guards her privacy and rarely gives Interviews.
International success
From Hamburg it was in the world: In the years following her fashion expanded label. Jil Sander opened offices in New York, Paris and Tokyo. Soon also a men’s collection, and in 1989, the fashion company was one of the first to the Frankfurt stock exchange. As it merged in 1999 with Prada, everything seemed to be perfect. The Italian Partner should help the accessory business continues to expand. Just five months later, Sander resigned unexpectedly from the company to big the differences were between the cool Hanseatin and the spirited Prada managing Director Patrizio Bertelli.
Withdrawal from the Business
After their withdrawal, they spent a lot of time in your garden, your property Good at Ruhleben in schleswig-Holstein, surrounded of Plön, where she lived with her longtime companion Angelica Mommsen. There she found on a walk alone, read, and went. In the garden of their country house in Ibiza, they harvested olives, which she had to process olive oil.
From the catwalk to the Museum
It’s short trips in the fashion industry followed. For several years she was creative Director for the Japanese Fast-Fashion company “Uniqlo”. Later, she came back as chief designer for the company, Jil Sander, gave up the Items, but in 2013, in order to be there for your wife, who was ill with cancer. After that, it was quiet around Jil Sander. Only in 2017, she stepped back into the Public with their exhibition “present tense” in the Museum Angewandte Kunst in Frankfurt.