Sheryl Sandberg: Bizz-pop star in the Facebook swamp

0
343

She is considered a feminist icon of Silicon Valley, Sheryl Sandberg is one of the most influential women in the world. However, in the current Facebook crisis, the previously impeccable Image of the Co-Boss gets the first scratch.

“A truly just world would be one in which women, half the countries and half the companies,” writes Sheryl Sandberg in her career as a counselor for women. The dates from the year 2013. At this time, Sandberg is already five years managing Director at Facebook on the page of Mark Zuckerberg. At a Christmas party the Facebook founder is said to have become aware of them. Shortly thereafter, she advertises Zuckerberg of Google, and makes you to managing Director.

Sandberg, the advertising builds business, provides for the black, brings Facebook into the Mainstream, and 2012 on the stock exchange. Your wealth is now estimated to be well over a billion dollars. On the Forbes list of the most influential women in the world they appear regularly in the Top Ten. If the 49-Year-old giving a speech, there is no chair. Especially for many of the women Sandberg is an icon, it is also possible to make with a female career. “I go every evening at 17:30 to go home to eat with the children in the evening,” she said in an Interview a few years ago. “It depends on what you can do, not how long you’re there.”

Sandberg on the side of Zuckerberg at the IPO 2012

Also, the recent Facebook-Affairs to the possible Russian influence on the US presidential elections or the data scandal Cambridge Analytica clashed without any damage to her. Also, because of the often robotic-looking Mark Zuckerberg has enough attack surface – at least so far.

Spots on the white vest

However, several newspaper reports from scratch now, Sandberg’s Image. If you follow the “Washington Post”, it is internally at Facebook already. Accordingly, Zuckerberg had criticized his managing Director in the spring for its handling of the revelations around Cambridge Analytica. The “Wall Street Journal” quoted friends of Sandberg, the Manager had feared after the Meeting, lose your Job and felt attached.

New research the “New York Times” are now weighing particularly heavy. The focus of the article Links from Facebook to the PR company Definers of Public Affairs. The Washington PR-factory transfers strategies from the election campaign in the economy. This will include the dissemination of negative Reports about critics.

As several critical reports about Apple and Google from the pen of a sister company of the company. Also George Soros is on the hit list of the Agency. All of them had been critical about Facebook’s attitude to the use of private data. When it comes to the issue of privacy, Facebook is ready to “throw Dirt”, is reported by an employee of the PR Agency, in a report from the New York Times. “I didn’t know that we have you (the Agency) commissioned or about what you do, but I would need to know,” said Sandberg on her Facebook profile. Meanwhile, the cooperation was announced.

Zuckerberg’s protective Hand

The admission is for industry insiders a sign of weakness. Sandberg takes care of in addition to the advertising business, which also includes political questions in Facebook. She was “completely replaceable,” said the Management Guru Jeffrey Sonnenfeld in a TV Interview. And also Zuckerberg has fueled speculation, as he described their work in a conference call with journalists as “total”.

In a Wednesday (21.11.) televised CNN Interview presents Zuckerberg is now behind Sandberg. He was proud of the joint work, and hope, is still “decades” of working with her. Also a pawn has found the leading Duo now. The policy chief Elliott Schrage took over in an internal E-Mail, the responsibility for the cooperation with the Agency Definers, such as the technology blog “TechCrunch” reported.

Sandberg at a hearing in Congress because of the potential for foreign influence on the social networks

Whether Facebook, but Sandberg is a life’s work or just a next step in mind are the ghosts. It looks great on your resume, then ten years in a company already a long time: the best grades in the study of Economics and business at Harvard, work in the Washington political was followed by operation – including as chief of Staff of Treasury Secretary Larry Summers. Also on your Vita: The consulting firm McKinsey and the world Bank. In 2001, it went to Google, where she helped the advertising business.

Ready for the next step?

However, Facebook seems to be the icing on the cake of her career. Since you conducted there, have the user numbers to over two billion increases – Sandberg started at 100 million. You optimized the ad business for mobile phones and provided with tailored advertising.

For the advertising revenues necessary to Collect huge amounts of data has encouraged the current crises in Facebook is also massive. But with setbacks, the mother of two can handle. At least in private life she is used to worse. In 2015, her husband died at the age of 47 of a heart attack. The restart of your life, you processed it in a book.

Also, because such Stand-up-On-skills Sandberg will always be back ambitions outside of Facebook. So many rumours about a return to politics. No matter how you decide: Facebook will probably continue to be in the line of fire. It is for Sheryl Sandberg’s probably time for you to decide. For or against Facebook.