AllInfo

Deutsche Grammophon: 120 years old and not a bit quiet

With a festive concert in the Berlin Philharmonie on 6. November is the oldest classical music Label in the world celebrates its anniversary. A review of twelve decades of classical music and music history.



In December, 1898, in Hanover, founded in, is the record company Deutsche Grammophon Gesellschaft (DG) as old as recording technology itself. Behind Emil, were Berlin – the Hanover-born American inventor of the shellac disc and the player – and his brother, Josef. Berliner’s disc was a further development of the roll of Thomas Edison’s.

Already in 1902, he produced his first recordings with the great Italian Tenor Enrico Caruso. Many other followed. By 1907, the gramophone record factory in Hanover, 200 press machines.

A lot of names, a Tradition

In the decades afterwards, many names were with the Deutsche Grammophon Gesellschaft in conjunction with: the gramophone Company, Polydor, Siemens & Halske, Telefunken, archive productions, Polygram. With some of the company was affiliated, and others she founded, and in others it has risen. Today, Deutsche Grammophon is part of Universal Music Group, but the name of the company is as well as the long-standing relationships with the artists.

In 1913, it gave the first complete recording of an orchestral work: Ludwig van Beethoven’s Fifth Symphony was released on four double-sided discs; Arthur Nikisch conducted the Berliner Philharmoniker.

Inventor and company founder Emil Berliner

Two world wars meant two bitter break-ins in the history of the company. In the First world war, exports from Germany, also sound recordings were boycotted by the allies. Before the Second world war, the national socialists continued the process of “linearization”. Jewish and other “non-Aryan” artists were displaced, many of your sound files destroyed: an irreplaceable loss for the history of music.

It goes with the time

It is only in the post-war period, the yellow Label came. The DG had to reinvent themselves, and soon they stand for the biggest names in the world of Classical music: the conductors Herbert von Karajan, Karl Böhm and Wilhelm Furtwängler, or the singer Dietrich Fischer-Dieskau. Their Baroque recordings of the series “archive of production” were appreciated all over the world.

Contributed to a large upswing in the invention of the Compact Disc the beginning of the 1980s. According to a market saturation, the consumers were fascinated suddenly by the new technology, many older recordings have been digitally remastered.

Orchestral recording in front of the funnel

In the digital age, the company moves with the times and offers recordings on Streaming platforms Spotify Apple Music to Amazon. However, the DG still makes 80 percent of its sales in the classical field in the Form of phonograms, only 20 per cent, with digital distribution because – at least in Germany. In the USA meanwhile, 55 per cent of all classical recordings are digitally distributed.

Clemens Trautmann, President of Deutsche Grammophon, “in the Internet age, with its bewildering variety of music, a longing for value, experiences, portfolio, and orientation – and this leads to a classical Renaissance.” This does not exclude new Genres or teaching, including those of the company-sponsored Neo-classical or the “Klassik-Lounge”, in the reputable artist in a casual Club atmosphere occur. Often the Event is sent via the live stream.

In General, says Trautman, the Trend in the classical market, and today’s individual and unique interpretations – and the boundaries between media become liquid. Here, the musicians convey their art, often over several media channels to Social media. Thus, the “yellow Label” will be in the future present.

Exit mobile version