The Internet giants Amazon and Google are in the expenditure for research and development in the world. Only Volkswagen is a break in the Internet-Phalanx. Other German corporations with a mix up.
Never before has the 1000 largest publicly-invested companies listed so much money in research and development: in 2018, they have invested a 782 billion Dollar (well 688 billion euros) for expenditure on Innovation – 11.4 percent more than the previous year. A study by Strategy&, the strategy consulting unit of the auditing and Consulting firm PwC revealed.
Accordingly, Daimler and Siemens found themselves mitVolkswagen , three German companies in the Top 20, VW climbed with expenditure of 15.8 billion dollars to the third place. Amazon led the ranking again: the Internet giant was in the investigation period, the fiscal year to the end of June 2018, with 22.6 billion dollars in research.
Technology companies invest more
The international runner-up, Google’s native Alphabet, has invested 16.2 billion dollars in research and development. Measured by sales, the Internet gave out – and the Software giant significantly more for research and development (R&d) than, for example, the car industry. Amazon came in the so-called R&d ratio to 12.7 percent, Intel to 20.9 percent.
Overall, the research increased and development of the analyzed German enterprises expenditures by 6.1 percent to 53.9 billion euros.
In addition to VW, Daimler (around $ 7.1 billion) made it to place 17, and Siemens ($6.1 billion) under the first 20. A year ago, Volkswagen had expenditure assigned expenditures of 12.2 billion international the fifth rank after five years at the global forefront in the research.
German companies with growth
With high expenses, the German representative, artificial intelligence, or industry 4.0, tried-and-technologies used in the networked factory of the future advance, said Peter Gassmann, the European head of Strategy&.
Alone, Volkswagen had announced in the previous year, in the development of E-cars, Autonomous Driving, mobility services and digitisation to 2022, about 34 billion Euro plug.
Volkswagen redeemed in the last fiscal year to 230.7 billion euros – a great deal of money. The Strategy& calculated F&E ratio of 5.7 percent for the VW should still apply as a good value, even if some of the Tech companies are doing better. In absolute Figures, Volkswagen has remained in the auto industry unchallenged at the top.
“Large Investments are not enough”
Gassmann said: “Large Investments alone sufficient to promote innovation.” Understanding the needs of consumers as well as the ability to make tough decisions in the selection of research projects module.
In a global comparison, especially Chinese (plus 34.4 percent) and European companies (plus 14 percent) increased the investigation according to their innovation expenditure, in North America, the budget grew by only 7.8 percent. Chinese companies showed that Asia is running in terms of research and development “just getting warmed up,” said Gassmann. There would be developed in the coming years, probably a majority of key technologies.
How innovative the company can be perceived from the outside, but on a different sheet. According to the study, is independent from the Budget of 11.6 billion dollars, and the 7. Place in the Ranking, Apple before Amazon and Alphabet as the most innovative company in the world.
ul/hb (dpa)