Commerce, marketing, countless Transfers, immoral sums of money and kick-off times, which can remember that no man – the Bundesliga is in the process of losing their identity, says DW sports editor Tobias Oelmaier.
602 games of Karl-Heinz Körbel was in the Bundesliga – a lone record. Even more remarkable: He wore only the Jersey of a single Association, that of Eintracht Frankfurt. From today’s perspective, it is hard to imagine. Here is several game generations, in the 70s, 80s and early 90s of the last century. Körbel took it to six games for his country, was not a glamorous Star, and the Eintracht Fans still rave about your “loyal Charly”. Club loyalty counts for a Lot more than a world champion title.
Many clubs had their identification figures: Gerd Zewe Fortuna Düsseldorf, Katsche schwarzenbeck, or Sepp Maier was for Bayern Munich. Bernhard Dietz kicked nearly his entire career for the MSV Duisburg, Bernd Cullmann for the 1. FC Köln, Berti Vogts Borussia Mönchengladbach, Klaus Fichtel for Schalke and Peter Nogly for the HSV. They rarely went on a Sunday your football shoes dirty. Actually, every Saturday at 15:30. And at the break entertainment, the local brass band played two songs.
Today, there are few professionals who can stand it longer than a couple of years at your employer. Clubs are usually anyway only on paper. Otherwise, the spun-off Companies or joint stock companies. Who gets a better deal, is way. On the other hand, many clubs see their employees more as an investment than as a sporting gain. And so a round can drag on from Friday to Monday. With now up to seven different kick-off times. Thus, television comes into its own, finally, the Pay-TV pays properly.
Money rules the League
For the international marketing, the players need to risk your health on questionable Asia Trips in the pre-season. The coach remain silent, but it is clear that serious athletic training structure has little to do. However, the PR is important, so that more money comes in to pay the absurd high salaries and transfer fees. In an international comparison, one would be left behind otherwise, it is called – and this may well be true.
DW-sports editor Tobias Oelmaier
Who is the sponsor has no potent large, doesn’t stand a chance in the tough competition. No matter how dubious the money mag encoder. Schalke I can be of Gazprom stroke, Hamburg Investor Kuehne purely talking, Hoffenheim is subject to the Regency of SAP-founder Dietmar Hopp and RB Leipzig is one of eh to 99 percent of the Austrian Limofabrikanten Red Bull. And now also the 50-plus-1-rule to prevent the heteronomy of the Bundesliga clubs falls. Through trickery and business without a patron, Sponsor, and President Martin kind Hannover 96 has now practically under his violence, and soon, in fact.
Rise of the retort club
The tradition of the clubs in the highest German play class. Instead, Wolfsburg (Volkswagen), Hoffenheim (SAP), Leipzig (red bull). To Bayer Leverkusen, since the end of the 70s, most are already been accustomed to. But the “werkself will be loved” only a few “football-Interested”. Industry leaders Bayern Munich had done in the past the balancing act between commercial success and local color. The big successes were mostly associated with a tribe of players from the Region – or at least players that were already in the club. But now the Bank is threatening even the Urbayern Thomas Müller whether the large international competition. That is not likely to see the world champion of 2014 for a long time. Thus, the FCB-Fans look forward to a James Rodriguez from Madrid – a Miller-to-finish, would you accept a hardly harmless, having only two years ago, “football God” Bastian Schweinsteiger out of the team and, later, the Association urged.
The question is, how far will the audience go along with this. How much a round is atomized, interchangeable the game name. Yet the stadiums are full, the flow of funds. The Bundesliga is a huge market. But the ideal world gets first crack. Demonstrations against the opaque kick-off times, Fanausschreitungen against the followers and creators of the “retort club”, whistles against too monstrous, Americanized half-time shows. The identification with the club and the protagonist is lacking, then the payment to the delight of the Fans could subside at some point. And the Fans no longer stay away, buy it, the 90 Euro Champions League Away Jersey, or the Pay-TV subscription. You dream of then maybe the faithful Charly.
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