There are probably only a few brands that are so legendary. Ferrari life, feeling, myth – and quite a lot of noise. In the meantime, the sports and race car company deserves with pacifiers money.
Actually, he wanted to build cars for the street, but only for the race track. But 70 years ago the Italian racing driver Enzo Ferrari was the first model with his name on it for the street ready-to-use – and he gave all of the men’s world fast-paced toys. This Saturday Ferrari celebrates on the Hockenheim ring the birthday of the brand. Seven facts for seven decades, car-myth:
Enzo Ferrari (1898 – 1988) in the year 1964 in a Ferrari-vintage cars – these Oldies become every year more expensive and value
The business: After a few crises in its history, the company is currently shiny. The last year has completed a Ferrari – now cleaved again from the Fiat-Chrysler group-with a record. The share of the profit on the sales of 2015 stood at 15.6 percent, soared high for the value now on 19.2 percent. Thus, the Italians are the number one in the industry – but because the Ferrari is much smaller than the other, is the profit in absolute Numbers is low. In 2016, it stood at 400 million euros – almost twice as much as four years ago. The sun on the one hand, to the right model policy, says Peter foot from the auditors, Ernst & Young. On the other hand, but also to the increase in the proportion of rich people in the world – “whether in China, Russia, South America, accordingly, the growth figures are”. Also, the Ferrari models are popular collector objects over the years, getting more and more expensive.
The fastest of them all: Ferrari 812 Superfast – Twelve-cylinder with 6.5 liters displacement, 800 HP, 340 Km/h top speed, an area of 284,000 Euro
Brand: fire-Red, and with the “Cavallino rampante”, i.e. the rearing horse. The success of any business is based at Ferrari on the Image. The combination of exclusivity, myth and power, no one would have to offer in the car market, said Willi Diez, head of the Institute for automotive industry. Only the price can be between 130 000 Euro and several millions for collector’s items don’t belong. Also, the Design, the presentation of the Shops and events. In other words: Not every Tom, dick and Harry to drive Ferrari. Quite deliberately, the company is therefore limited models, this increases the desirability. 2016 Ferrari delivered 8014 cars. For comparison: In the case of Porsche, there were more than 237 000.
It is The Ferrari FXX K is even faster: – the has 1050 HP, but it is never approved for the road.
The Sport: The Image is also dependent on the sporting success in formula 1. And since the last years were for Ferrari, rather, to Unlearn. Ferrari is still the team that symbolizes like no other the formula 1. The Scuderia is the only Team since the founding year of 1950. Ferrari has decided 227 Grand-Prix-races, no Team was more successful. Many of the most famous pilots went for the traditional brand, whose Cockpit for many drivers is the career objective. Michael Schumacher took five of his seven titles in a “Red goddess”. The last driver to triumph by Kimi Raikkonen to return but it is already ten years. Currently Sebastian Vettel is leading the championship and could end Ferrari’s long Wait for another driver’s crown.
After the series of world champion Michael Schumacher of Ferrari in the formula 1 Raikkonen with the Finn Kimi only once a world champion made
Noise and Fuel: The noise is a part of life feeling. Ferrari therefore has its own sound designer for the sound of the engine. But noise can also make you sick. Therefore, loud engines, like the Ferrari of environmental conservationists as a Nuisance. “The volume is not a technical necessity, but belongs to the Marketing,” says Benjamin Stephan of Greenpeace. Especially in cities is a Problem. Not to mention the fuel consumption, depending on the model, between 15 to 30 litres per 100 kilometres. The Chance that Ferrari will be in the future for “green companies,” says Stephan is extremely low.
For once in Black: Ferrari Aperta V12 with 800 HP plus E-Motor 120 kW. From Zero to 100 in under three seconds. Base Price: 1,904 Million Euros
Mugs, bodysuits, and co.: With Merchandising, so the products around the actual car, earned Ferrari’s strong and wants to retain customers. Here, too, the price makes the music: A Ferrari pacifier a cost of twelve euros, the bib-Set of 35 euros, a Baby-Body, 65 Euro. Also, with its museums, in the last year, half a Million people came, earned Ferrari. There is a seven-minute-long ride in the Ferrari Simulator, for example, costs 25 Euro. For a photo in one of the luxury cars of up to 20 euros will be charged. Recently, the company opened in Spain, a huge theme Park admission per day 60 Euro. “Maybe you can afford a Ferrari, but a Ferrari pacifier,” auto expert foot.
Those who can’t afford a real one, can practice in the Spanish theme Park “Ferrari Land” in the Simulator – seven minutes for 25 Euro
Stars: Even celebrities like to play with Ferrari, however, this relationship is not always crowned with success. Justin Bieber auctioned his ice-blue Ferrari 458 Italia F1 for almost a half a Million dollars – with the was the teen Star before this, however, involved in an accident. Soccer Star Cristiano Ronaldo schrottete in Manchester, one of the luxury cars. And the Italian footballer Mario Balotelli was caught speeding with a Ferrari.
Celebrities love Ferrari – here is the Ex-Bundesliga-Profi Günther Netzer with his Dino Ferrari in 1971
National Shrine: In Italy is Ferrari as untouchable and as a national Symbol. Both the luxury as well as the formula 1 cars are built in Maranello, near Modena, where the headquarters is. The somewhat austere place with 18 000 inhabitants lives from Ferrari, Ex-racing driver Michael Schumacher is an honorary citizen. And even German Chancellor Angela Merkel looked.
Ferrari as a store of Value: Because each series is just a few piece numbers are built, rise historical specimens quickly in value. At auctions rare objects lead to a two-digit million amounts