The German regulator demands that Google stops with extensive user profiling

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Google should be according to the German regulator HmbBfDI otherwise deal with the data that the user collects. The company may not be more data from different services combine to create a rich ‘user profile’.

According to the supervisor violates Google a German telecom – and data protection law. With the data that the internetgigant collects through its services enables comprehensive profiles to be drawn up. It includes location information of mobile phones, the interest of the users by analysis of searches and relationships with other persons, by the analysis of ‘social’ interactions. Such data combine would Google excessive learn a lot about its users.

Google may indeed use personal data for personalized ads, but the far-reaching Google’s user profiles, writing is prohibited as long as the user does not explicitly consent, according to the German regulator. The HmbBfDI decided to intervene after several discussions with the internetgigant to little progress had resulted. In a comment to PC World, Google that it cooperated with the requests of the German regulator. The company says that it is still to consider next steps.

In addition to the violation of the German law would, according to the HmbBfDI also European laws are violated by Google. This would be the decision of the German regulator in the long term can have consequences for the way in which Google collects from its users in other European countries. The research that went into the decision of the HmbBfDI is also in the European context, carried out.

By the ruling, Google has formally been ordered to the practices for dealing with user data to modify. Should the company not comply with this request, then it is possible that a fine is imposed. Google is in several European countries under fire due to possible violations of the privacy of its users.

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