Twitter starts rolling out buy button in tweets

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Twitter is in the U.S. started with the roll-out of the ability to directly from tweets to purchase products. Users can with a single click on a big buy button, buy products, and then they have their payment and shipping information to enter.

Twitter reports that a small percentage of users in the US, the buy button can encounter in their timeline and that the test in the course of time will be extended. The test group consists of artists, brands and nonprofit organizations. The functionality comes first to the Android and iOS apps of the company. “This is a first step in our aim to make functionality to Twitter to add that shopping with mobile devices easy, simple and hopefully even fun,” said Twitter.

The company points to the possibilities for personalised offers through the apps. After a click on the Buy button, users get more information about the product presented and may, for example, the color or size to choose. After a new click on Buy Now, they should then pay, and shipping information to enter and the purchase confirm.

Twitter promises to be the payment and consignment data is encrypted to transmit, and store and users need these data, but also a time to enter. Moreover, according to the service credit card information not to be shared with the seller. The ability to buy and sell will need a new source of income for the microbloggingdienst.

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